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PopSci publisher demos tablet-friendly magazines

updated 11:20 am EST, Thu December 17, 2009

Mag Plus concept made for touch, sharing

Popular Science publisher Bonnier and the design group Berg today showed Mag+, a new magazine concept designed for an expected wave of tablets from Apple and others (video below). The approach would take advantage of both a touchscreen and an Internet connection to provide a more modern experience: articles would be continuous scrolls rather than pages and would need only a swipe to one side to change articles entirely.

It would support much more visual searching of articles with an on-screen keyboard and would have a gesture-based system for copying text as well as sharing through services like Facebook or Twitter. As the layout is a prototype not based on any specific hardware, it's likely to see some changes if it reaches the finished stage depending on the target hardware and the particular magazines.

The Berg approach follows just after Condé Nast and Time Inc. have demonstrated their own concepts for tablet-ready publications as these and other publishers expect a major shift away from print towards enhanced forms of reading, whether on tablets, smartphones or traditional computers.

By Electronista Staff


  1. Zaren

    Fresh-Faced Recruit

    Joined: Aug 2001


    Cart before the horse?

    Eiher the magazine industry knows something we don't, or they're letting their "big idea" guys have too much free time. They're already designing for hardware interface options that doesn't exist? Curiouser and curiouser...

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000


    Re: Cart before the horse?

    This is really just a concept. These kinds of studies have been going on for years, it's only getting publicity now because of the Apple tablet rumors.

    I'd rather see these companies being proactive about their digital futures than see something like what happened to the music industry all over again.

  1. testudo

    Forum Regular

    Joined: Aug 2001



    You could say that, but when a publisher says "We're working on making our content work with Apple's new rumored iTablet", you get into the "cart/horse" debate (or the "do they know something?" discussion, which is, of course, no, because if they did, they wouldn't be allowed to talk about it).

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009


    "Heat-up" gesture is next killer-gesture

    I can see that gesture inspiring a new class of touchscreen interaction and elements.

    If Apple is planning to unveil something that epitomizes this sort of platform, then it's LIGHTS OUT for Kindle and other eReaders; maybe even netbooks altogether?

  1. Loren

    Fresh-Faced Recruit

    Joined: Mar 2001



    Well thought out! Precisely what I'd expect for the 21rst century.

    Where's my wallet...?

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