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Android, iPhone in dead heat for demand

updated 03:50 pm EST, Thu December 17, 2009

Nearly 40pc want Apple or Google phones

Apple and Google are in a near-even race for smartphone demand, according to a new comScore study. Among those Americans looking to buy a smartphone between November and February, 20 percent are planning to get an iPhone 3G or 3GS while 17 percent plan to get some form of Android phone. Both audiences are more likely to buy a high-end device: about 14 percent of the entire group intend to buy an iPhone 3GS, while 8 percent expect to buy a Motorola Droid.

BlackBerry still leads in demand with 51 percent of buyers aiming to pick up one of RIM's phones, but the preference in models is a reversal of those at its competitors. About 18 percent of BlackBerry buyers intend to get the least expensive model, the candybar-like Pearl. Demand for the touchscreen Storm and Storm2 is strong at 13 percent, but just 4 percent plan to buy a variant of the high-end Bold and 3 percent want its CDMA counterpart, the Tour.

Other platforms trail significantly: just 2 percent want to buy either a Palm Pre or the Windows Mobile-based AT&T Tilt.

The demand for Android in particular is said to have spiked dramatically compared to August, when a lack of Android phones beyond the G1 and myTouch 3G left only 7 percent of the entire group seeking out Google's platform. Apple in contrast has seen relatively steady demand and actually lost a single percentage point between mid-summer and mid-fall.

Why BlackBerry demand has remained strong isn't explained, though RIM is unique in the top three for having its OS available on all four major US carriers and for selling many of its devices at contract prices of $100, $50 or even for free.

Android growth, however, is credited to a popularity of data use virtually identical to that of the iPhone. Users of either platform are disproportionately more likely to use third-party apps, e-mail, media playback and the web than other smartphone owners. Only e-mail suffers on Android, where 63 percent use it regularly where 87 percent of iPhone users do the same.





By Electronista Staff
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Comments

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006

    +6

    Android =/= Android

    The problem is that each Android line is essentially a different phone, so they cannot be compared to iPhone.

    iPhone 3g and 3gs runs the same software, so it's more like 20% compared to 8% for the next iPhone wannabe.

  1. Rezzz

    Fresh-Faced Recruit

    Joined: Jan 2006

    +7

    Verizon users

    Verizon users just getting tired of waiting for a real phone.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    Re: Android

    Except this isn't a discussion of phones, but of OSes on phones. It would be hard to say Google is in a race for phones, as Google doesn't even sell phones.

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006

    +2

    Re:Testudo

    If the Android phones are not compatible, do they qualify as the same OS? That's the problem with Android. Last year's Android phone cannot use this year's Android software at this time.

  1. climacs

    Dedicated MacNNer

    Joined: Sep 2001

    +2

    Consumers DO NOT care

    about the phone's OS (so long as it works), so comparing iPhone and Android 'demand' is meaningless. Nobody is demanding Android except a few geeks.

    I know this because I have seen the consumer research, though I could have told you that without knowing the research.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    Re: testudo

    If the Android phones are not compatible, do they qualify as the same OS? That's the problem with Android. Last year's Android phone cannot use this year's Android software at this time.

    Yes, they do. I don't recall people talking about Windows or Mac market share and saying "Well, Windows Vista Home Premium has xx%, while Home Basic has yy%, and OS X Leopard. Or people breaking down various versions of Symbian, Winmo, Blackberry, etc.

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