updated 09:40 am EST, Fri December 18, 2009
iPhone and Android win, Symbian loses in 2009
Apple's iPhone and Android-based phones have made some of the greatest strides in market share during the past month, AdMob says. In November, the iPhone pushed forward again to claim 54 percent of world smartphone Internet traffic and was joined by a similar gain from Android, whose total share jumped from 11 to 16 percent. Symbian suffered the most and fell steeply from a quarter of traffic to 19 percent.
All other competitors saw their own share drop, including RIM's BlackBerry OS (6 percent), Windows Mobile (2 percent) and Palm's webOS (1 percent).
Notably, the Motorola Droid is now the second most popular Android phone worldwide and accounts for about 1.8 percent of all traffic; the overall Google platform represents 27 percent of US traffic while the BlackBerry has slipped to 10 percent in the country.
Analysts point out that Apple's fastest adoption is now outside of mainstay countries like the UK and the US as these now have large user bases. In Japan, usage has more than tripled since January; French use has exactly tripled, and Australian use has also come close. Usage in China and mainland European countries also roughly doubled, while the iPhone cracked into the top 20 Indian phones for the first time and garnered 4 percent of the normally Nokia-dominated market.
In South Korea, AdMob's data corroborates signs of a strong Korean launch and now has nearly 60,000 daily users in the country despite the phone being on the local market for less than three weeks. The iPod touch has remained flat at about 10,000 users in the same period.
The advances made by Apple and Google are a sharp reversal of share at the start of the year, when Symbian had over 40 percent, the iPhone had a third or less share, and Android failed to place in the world's top five operating systems.