updated 09:05 am EST, Mon December 21, 2009
Moto in while Pepsi, others out
Motorola is likely to run a Super Bowl commercial for the Droid, a leak indicates today. The phone maker is believed by sources of AdAge to have bought "at least one" ad during the American football game. Although the subject of the ad isn't directly confirmed, the Droid is currently the company's flagship phone and its most heavily promoted device, as it has received numerous ads from Verizon attacking the iPhone and pitching the Droid as more open and feature-laden than its rival.
Neither Motorola nor Verizon has commented on the ad, though it's implied that Verizon won't be involved in the promo spots.
The commercial makes Motorola the only electronics manufacturer marketing itself during the game as the only other technology firms confirmed to be running ads are online businesses like GoDaddy and HomeAway. Pepsi has also said it won't run any ads for its main brand and consequently rules out any of the online music store promos it has run in the past, such as with Apple and Amazon.
Historically, Motorola has promoted the RAZR, PEBL and other phone lines during the Super Bowl, but Apple to date has never run a Super Bowl spot for the iPhone; it has historically been reticent to use Super Bowl ads and, apart from its early "1984" and "Lemmings" ads, has only run one ad entirely of its own in 1999 and collaborated with Pepsi on an iTunes tie-in ad for the 2004 Super Bowl.