updated 12:25 pm EST, Sun December 27, 2009
Kindle has breakthrough Christmas
Amazon touted itself again this weekend with word of a banner holiday shopping period for the Kindle. The online retailer says that the e-book reader was not only the most gifted item, topping the iPod touch, but that readers for the first time ever bought more e-books in the Kindle's proprietary format than actual paper books. Amazon has stopped short of providing statistics.
The achievement is a milestone for both the Internet-dependent company but also e-books in general, as it hints at a significantly quicker transition to pure downloads for books than for music or movies, where CDs still form a majority of sales even if their share continues to shrink. It comes just as Barnes & Noble is believed to be enjoying exceptional Nook sales and almost exactly a month before a rumored Apple event where the iPhone maker could release a 7-inch or larger tablet that could have specially optimized digital books and magazines.