updated 10:50 am EST, Tue December 29, 2009
Logitech, Microsoft continue to lead market
Apple doubled its share of US mice sales during the month of November, according to data compiled by the NPD Group. The company achieved a 10 percent marketshare, a first in its history. Sales are said to have been fueled by the introduction Magic Mouse, even when disregarding the units bundled with updated 21.5- and 27-inch iMacs.
The company remains a minority player however, not having moved from its third-place position. The US market is led by Logitech and Microsoft, both of which sell considerably higher volumes. The initial rush of Magic Mouse interest is moreover expected to flatten in coming weeks, in the same manner as other Apple products. "The Time Machine did great the first 8 to 10 weeks too, but then it kind of settled down," notes NPD analyst Stephen Baker.
Apple is also hampered by a lack of full Windows support for its mice. While products like the Apple Mouse (formerly the Mighty Mouse) will function in Windows, some commands are not supported. Logitech and Microsoft products, by contrast, are sold to both Mac and Windows audiences.