Printed from http://www.electronista.com

Polaroid name revived, new products due next month

updated 04:40 pm EST, Wed December 30, 2009

Polaroid due for a comeback thanks to PLR

The famed Polaroid name has been purchased by a new company, PLR IP Holdings, after the brand's previous new owners declared bankruptcy in late 2008. PLR has drawn up new licensing agreements that will give its licensees rights to the Polaroid name, and promises to bring new products from the Polaroid brand in 2010, with some reaching shelves as early as January. The new owners will expand Polaroid's traditional offerings that included photo printers and digital cameras to include PC products and game consoles, as well as cellphones and AV peripherals. Cleaning products for electronics will also be part of the revised lineup.

The last Polaroid-branded product was the PoGo Instant Digital Camera with a built-in printer that was introduced at last year's CES show. The PoGo relied on a ZINK photo printing technology to remain compact and avoid using an ink tank for its photos. [via Pocket-Lint]



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News