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Nokia hopes to beat iPhone, BlackBerry by 2011

updated 11:45 am EST, Mon January 4, 2010

Nokia claims new hardware and services key

Nokia will catch up to and hopefully beat Apple's iPhone and Research in Motion's BlackBerry within the next year, its mobile division chief Rick Simonson said in an interview published today. He acknowledges that a gap has existed that has led to a loss in market share but is confident when telling the India Times that the losses have stabilized and that Nokia is actually recovering quickly. He points out that sales of Eseries phones like the E75 are three times larger than for the BlackBerry and that both it and the iPhone are relatively narrow focus devices where Nokia's broader focus could help it win.

"By 2011, our efforts will start producing results, as we will be at par with Apple and RIM in smartphones," Simonson claims. "Not only [will] we draw level with them, we will also win the war because, in addition to e-mail, we will be adding content, chat, music, entertainment and several other features, which will soon become very critical for success of any company in this space."

He also dismisses talk that the deficit in apps versus the iPhone is an issue and argues that Nokia's sheer scale, as well as its use of the multi-vendor Symbian platform, should convince developers to write for its phones. App downloads so far sit at about two million per day and put it behind only Apple.

The responses while important nonetheless underscore a deficit in Nokia's performance. Although still the largest single smartphone maker, it has repeatedly lost share to two of its newest competitors and is behind Apple in apps despite the iPhone occupying only a small fraction of the smartphone market versus Nokia's 200 million. Critics have also observed that key Nokia services like the unified Ovi Store and Comes With Music have failed to gain ground while most of Nokia's touchscreen phones outside of the 5800 XpressMusic have had lackluster sales.

Most of Nokia's hopes are placed on Symbian^3, which should finally give it multi-touch and an interface built more for touchscreens from the start.



By Electronista Staff
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Comments

  1. slider

    Mac Elite

    Joined: Oct 1999

    +5

    Reality Check

    The battle is lost. No doubt Nokia has some good products, but this battle is lost. Between the iPhone and Android, Nokia just doesn't have the forward momentum to hold back these mobile OS'. Nokia made (makes) pretty good phones, and they are where they are b/c they made them better than the other guy. The problem is that the game has changed and Nokia is tripping over itself. There are, of course, loyal Nokia users, but when it comes down to it, it's just another cell phone brand like LG, Samsung, Motorola, etc.

    The smartest thing Motorola has done is to focus on Android. If Nokia can pull if off, I think they should consider buying Palm for their WebOS and build on that.

    You can't say they're not digging in their heals though. This patent dispute (which seems to be getting more and more out of control as it seems to getting bigger and bigger by the week) is certainly part of its strategy.

    I've got a feeling Apple is going to seriously up the iPhoneOS in 2010 as other phones get closer and closer. These companies need to leap, not follow, to stop losing market share to Apple. And Nokia needs to wake up and recognize that Android is it's biggest threat - I guarantee Apple sees it.

  1. climacs

    Forum Regular

    Joined: Sep 2001

    +3

    I hope to marry Angelina Jolie by 2011

    and I predict this will happen before Nokia beats the iPhone and BlackBerry.

  1. aardman

    Fresh-Faced Recruit

    Joined: Nov 2009

    +4

    Dream On

    Dream on, Nokia, dream on. Declaring that you'll have caught up by 2011 won't make it magically happen. Nokia has been a juggernaut when it came to selling feature phones that do not require any programming skill but they have been unimaginative also-rans as soon as the product required some level of sophisticated software. And they know it too, that's why they've resorted to the desperate measure of having their lawyers do the competing for them.

  1. jdsonice@gmail.com

    Fresh-Faced Recruit

    Joined: Oct 2009

    +2

    Nokia's Smartphone

    This reminds of Motorola a few years ago when Nokia beat them to a punch by releasing a digital phone and had different colors. Motorola never caught up to Nokia because they had stolen the market share before Motorola even knew what was happening. Motorola had several campaigns to take back the market share but never did.


    Now to predict the future we just need to replace Nokia with Apple THEN replace Motorola with Nokia and we will have the fate of Nokia.

    JD

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +4

    I guess they think that iPhone development

    will stop completely. Nokia is still going to need to get content delivery because that is going to be very important to users. That data center that Apple is building will likely be used to stream content to all of Apple's mobile devices. Apple caters to people that have a tendency to spend more money, so I don't think that Nokia can compete with Apple at the higher-end feature phone range and make a profit from it. I'm sure Nokia can do a lot better than it is doing now but it's still basically trying to copy what Apple is doing. If Apple goes off in another direction then Nokia will have to try to follow. I'd say that Nokia has quite a task ahead of them just trying to fend off Android.

  1. Jeronimo2000

    Forum Regular

    Joined: Aug 2001

    +2

    Under the influence

    That guy clearly had too much eggnog.

  1. topaz4u

    Fresh-Faced Recruit

    Joined: Jan 2010

    0

    Blind?

    Nokia had the "Best Bussiness" phone on the market with the E90. It was not without its downfalls but overall it was a great mobile. This hardware platform was taken up by HTC, LG and a few others, HTC getting the nodd as one of the best business phones on teh market by a number of sites (event thought it was WM!) and what did Nokia do? They dropped the platform! I have had the E90, presently use the E66, tried the N97 for a week and got rid of it. Nokia is so big they fall over themselves and dont know what way the wind is blowing, The E90 platform, refined would be a killer mobile. It could now be thinner and the inside screen could have a touch screen, beef up the OS and presto a winner. Oh, yes, ione final note, build quality of Nokia which everyone raves about; its going down hill fast. All the Nokia mobils I have had in teh past 3 years (3) the crom plated directional key's finish wears off in a matter of a few months with normal use, everyone of them.....CHEAP and substandard!

  1. Alfiejr

    Fresh-Faced Recruit

    Joined: Aug 2008

    +1

    Whistling In The Dark

    Boy, this guy is right up there with that Palm guy who bragged WebOS would trounce the iPhone. when Nokia has a complete ecosystem to match Apple's ... well, it never will. not in the first world. Nokia is going to have to fight very hard to hang on to Europe. it's DOA of course in the USA.

    BUT - Nokia can win the war in second/third world markets where it already and still is #1. there cheap and localized is more important than anything else. so cheap smartphones for the local telcos. LIke the guy said, Latin America, plus Africa and much of Asia. Nokia knows these markets the best. but the profit margins are very thin.

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