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Sony expands BRAVIA HDTV series with new LED-backlit models

updated 03:20 am EST, Fri January 8, 2010

TVs feature "Monolithic Design Concept"

Although Sony's 3D-enabled TVs drew most of the attention this year at CES, the company also introduced several new 2D BRAVIAs. Many of the models have been updated with LED backlighting and a new form-factor dubbed "Monolithic Design Concept." Wi-Fi connectivity allows several of the TVs to access Internet video, widgets, and other content from DLNA-certified home networks.

Monolithic Design is claimed to improve aesthetics, with a flush viewing surface and a smooth border. The company claims an optional six-degree upward tilt provides a more natural viewing experience. The new design is made possible due to edge-lit LED backlighting that achieves a thinner profile while increasing the contrast ratio.

The LX900 series features 3D functionality when paired with Sony's active shutter glasses and built-in 3D transmitters. New TVs include the 60-inch XBR-60LX900, 50-inch XBR-52LX900, 46-inch XBR-46LX900, and 40-inch XBR-40LX900. All of the 1080p models feature Monolithic Design, LED backlighting, a new OptiContrast surface treatment, and 240Hz refresh rates. The devices also feature a "presence sensor" with face detection, a system which dims the TV when the viewer leaves the room.

The XBR-HX900 series, available in 52- and 46-inch sizes, offers many of the same features as the LX900 lineup, although users must purchase the 3D transmitter as a separate item. The KDL-HX800 series is also 3D ready and lacks the OptiContrast treatment. Variations include 55-, 46-, and 40-inch screen sizes.

New 2D-only BRAVIAs include the KDL-NX800 series in 60-, 52-, and 46-inch sizes, while the KDL-NX700 models can be purchased with 46- and 40-inch displays. Other 2D groups include KDL-EX600, KDL-EX500, KDL-EX40B, KDL-EX400, KDL-EX308 and KDL-BX300, with sizes ranging from 22 to 60 inches.

Sony has yet to announce pricing and availability for the 3D-equipped and 3D-ready TVs. The 2D Bravias start at $350 for the basic 22-inch model, while the 60-inch KDL-NX800 fetches $4,000.










By Electronista Staff
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