Verizon's new plans official, undercut AT&T

updated 09:10 am EST, Fri January 15, 2010

Verizon unlimited $40 cheaper than AT&T's


Verizon this morning confirmed a late rumor by revising its cellphone plan structure. In addition to simpler Talk and Talk & Text pricing structures, the carrier is now offering a $70 unlimited voice plan as well as a $90 unlimited voice and MMS/SMS plan. The two don't include data by themselves but are as much as $40 less expensive than similar plans from AT&T.

Family plans are as much as $80 less expensive at $120 (voice-only) and $150 (voice and text).

In exchange, the company is dropping a $20 data plan for non-smartphones but is now expanding the need for a $10 basic data plan to all of its 3G media phones. Devices like the LG Chocolate Touch and Nokia Twist now must be linked to the extra service, which gives them just 25MB of data along with e-mail. These customers can also opt for the same $30 unlimited plan as on a smartphone.

Prepaid customers now also have the choice of getting plans much like their subscription-based counterparts and for $5 more get similar service with the option of temporarily interrupting service at any point; this starts at $45 a month for 450 minutes of voice or $65 with talk and culminates at $75 and $95 for unlimited voice and unlimited voice with messaging respectively.

It's perceived that much of Verizon's efforts are meant to drive customers towards the use of smartphones or else towards more lucrative higher-end plans. Unlimited usage has been a focus of all four major US carriers, though the potential best deal is from Sprint, whose combined voice and data plans from $70 upwards provide unlimited calling to US cellphones regardless of the carrier or region.


By Electronista Staff

toggle

Previous Comments

  1. Bogartte

    Forum Regular

    Joined: Jun 2000

    +3

    Rising costs?

    Way too much money for phone service!


  1. ZinkDifferent

    Fresh-Faced Recruit

    Joined: Jan 2005

    -2

    Dumb statement..

    For people who require mobility or data mobility, 'phone service' is not the criteria - not everyone lives under a rock, like you do.

    What is more of a concern is that whole apparently dropping fees, Verizon has more than doubled their ETFs (a fact the writer conveniently neglected to mention). Also, their data plans are all capped, and their general attitude envers the customers is deplorable.

    It's not always about price - and for those who require or want mobility, these are not unreasonable prices.


  1. aross99

    Fresh-Faced Recruit

    Joined: Jan 2006

    +6

    Cost Increase not Decrease?

    Unless you want unlimited talk, how exactly is this a cost decrease? Seems like they are requiring $10 data plans on a whole lot of new phones, driving people's costs up.

    As usual, they are using slight of hand to reduce costs in an area few people want (Unlimited Talk) while increasing costs in another area that affects a whole lot more people (Required $10 data plans on most phones).

    There is no way the Cell phone companies are going to reduce our costs anytime soon.

    The closest thing I have seen is AT&T's addition of the A-list which eliminated by monthly usage overages, but kept my base costs the same. I could save some money if they would let me move to a lower plan, but of course I can't have the A-list then. So for now, I have to have a 1,400 minute family plan, where I use about 250 minutes after my A-list...

    And anyone who thinks "usage based data pricing" is better for consumers is crazy. I'm sure they will take the $30 Smart phone plans and make them cover something like 1GB of data, and then go up from there. The effect will be that prices will stay the same for some, and INCREASE for everyone else.

    It looks like we will have to have $10 data plans on any decent phone, which is going to hit everyone when they upgrade. Net effect to me: $20/month increase for my kids lines.

    How long before we all need $30 data plans?

    I hope AT&T doesn't follow suit - but I am not holding my breath...


  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -1

    Re: Cost Increase not Decrease?

    Unless you want unlimited talk, how exactly is this a cost decrease? Seems like they are requiring $10 data plans on a whole lot of new phones, driving people's costs up.

    It isn't a cost decrease, except, perhaps, to the 1 or 2% of their customer base. But it sounds better than to say "Verizon upping prices across the board!"

    As usual, they are using slight of hand to reduce costs in an area few people want (Unlimited Talk) while increasing costs in another area that affects a whole lot more people (Required $10 data plans on most phones).

    What they're actually doing is standard marketing practice (h***, even Apple uses it). Overprice the low-end. This makes the middle and higher-ends seem like better values.

    So, they're not raising the cost of users $10 on a phone by forcing a laughable data plan (25MB, seriously?). They're doing this so they'll go "Hey, for $20 more, I can get 5GB!". Same with voice. Drop those low-end prices, and then have people go "Wait, for $45 I get x, but for $25 more, I can get unlimited! Woohoo! Unlimited here I come! Think of the savings!".

    And anyone who thinks "usage based data pricing" is better for consumers is crazy. I'm sure they will take the $30 Smart phone plans and make them cover something like 1GB of data, and then go up from there. The effect will be that prices will stay the same for some, and INCREASE for everyone else.

    But between the two, would you rather not pay less if you're using less, than having to pay more on some generic one-size fits all plan? (But, no, I'm not talking about $10 for 25 MB being 'good').

    It looks like we will have to have $10 data plans on any decent phone, which is going to hit everyone when they upgrade. Net effect to me: $20/month increase for my kids lines.

    Wait, I thought you were on ATT with a family plan. Why the h*** are your kids on verizon?

    And the easy solution is to get your kids non-smart phones. Simple.

    How long before we all need $30 data plans?

    When everyone gets an iPhone, and Apple forces us all to get it.


  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003

    +1

    90 dollars.

    90 dollars is what you'd pay for an iPhone with unlimited text & the data package.

    - A


  1. GarthT

    Fresh-Faced Recruit

    Joined: Jun 2009

    +1

    It's not even competitive pricing!

    Seriously, how can they even think this is competitive when there are plans available like the one I'm currently using - Straight Talk. I pay only $45 for unlimited EVERYTHING. How the heck can anyone think 70 bucks for unlimited talk only is a good deal. Verizon's superior coverage? Well yeah, Straight Talk actually uses the nationwide Verizon network. How great is that! :-)
    The big contract carriers will have to do much better than this to actually catch up to prepaid pricing.


  1. Jittery Jimmy

    Fresh-Faced Recruit

    Joined: Jan 2006

    0

    Bogus "undercutting".

    If Verizon has a plan that undercuts my $70/month AT&T plan, I certainly can't see it on the Verizon web site. This seems more like a major price HIKE for most people. The "bargain" seems like it only applies to the very, very few that spend all their time on voice calls.


Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

10 Most Read

Recent Reviews

Logitech Cube

The world of mice could often be described charitably as stagnant: it's an endless sea of ergonomic shapes that assume you're sitting ...

NewerTech and Targus USB Hubs For Gifts

A useful holiday present to resolve an ongoing frustration is a multi-port hub. Whether as a stocking stuffer, Chanukah present, or an ...

X-Rite ColorMunki Photo

Color calibration is the art of tweaking your monitor so that the colors represented on screen better match real life and your printer ...

toggle

Most Commented

10 Most Discussed

 
toggle

Popular News