updated 01:10 pm EST, Tue January 19, 2010
LG commercial says Apple "unthinkable"
LG is directly playing off of Apple's MacBook Air ads in a new PC commercial, according to a tipster. In its home country, an ad for the new X300 netbook (viewable below) copies the Air's use of a manila envelope but, after taking a notebook out, calls the Apple system "unthinkable" and switches to the LG system, which is thinner at under 0.7 inches and lighter at 2.1 pounds. It goes so far as to play an upbeat song near the end much like Yael Naim's "New Soul," which shot up in popularity after Apple's use.
Other than claiming wins in dimensions, LG's reasons for challenging Apple aren't clear. The X300 runs on a 2GHz Atom, Intel graphics and an 11.6-inch screen, putting it in an entirely different performance and price class. A base MacBook Air uses a 1.86GHz Core 2 Duo, GeForce 9400M video and a 13-inch screen; it's capable of feats that are impossible for the LG system, such as HD video and modern 3D graphics.
LG's chief advantages are the inclusion of an SSD as standard as well as the option of 3G.
Many expect the X300 to reach the US, though it's unlikely to ever get a commercial similar to the Korean spot thanks to legal concerns.
Macbook Air ad from 2008