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Fujitsu: iPad name "is ours"

updated 10:00 am EST, Thu January 28, 2010

Fujitsu mulling whether to fight Apple on iPad

Fujitsu PR head Masahiro Yamane today said his company doesn't believe Apple has the rights to the iPad trademark. The director noted that the Japanese company applied for an iPad trademark in 2003 and that its current business PDA fits the mobile communicator description Apple would likely have to use. Fujitsu lost its trademark this spring but still believes it can lay claim to the name through is earlier development.

"It's our understanding that the name is ours," Yamane told the New York Times.

He added that Fujitsu is consulting its lawyers over what it can do, although it may not actually have much legal basis without the trademark. It re-applied for the trademark in June but has already been contested by Apple at the US Patent and Trademark Office; it also couldn't claim prior use as another company, Mag-Tech, had already applied on its own. Apple has until the end of February to file its formal objection to Fujitsu's trademark.

Launched in 2002, the Fujitsu iPAD is a Windows CE-based handheld designed for warehouse workers and in its current form has a 3.5-inch touchscreen, Bluetooth and Wi-Fi. Apple's device superficially has similar features, although its much larger size, lack of a number pad, entertainment focus and much lower $499 price (versus $2,000) target a different audience.



By Electronista Staff
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  1. climacs

    Forum Regular

    Joined: Sep 2001

    -4

    Hitler reacts to the iPad

    http://www.youtube.com/watch?v=lQnT0zp8Ya4

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    -7

    Fujitsu

    You lost, and you fail trying to ride of Apple new iPad device news.

  1. that one guy

    Fresh-Faced Recruit

    Joined: May 2005

    +4

    Please Apple

    Let Fujitsu have the name. It's not worth fighting over.

  1. appleuzr

    Fresh-Faced Recruit

    Joined: Aug 2006

    +7

    comment title

    Do you really think Apple would release a product of this caliber, with as much R&D behind it and money invested in it, that they would name it after something they didn't have a secure trademark over? No. They did the research and realize the legal boundaries behind the name and if they can or couldn't use it. Same with the iPhone. Didn't someone have a VOIP phone called the iPhone?

    Apple knew Fujitsu would have no legal foot to stand on with their product and now they're simply riding the coat tails of the big announcement. No press is bad press and and Fujitsu knows this.

  1. pt123

    Fresh-Faced Recruit

    Joined: Sep 2007

    +7

    Ipad

    Let all the different products from different companies be named iPad. What's the problem? Like people really won't know the difference.

  1. zaghahzag

    Dedicated MacNNer

    Joined: Aug 2006

    -5

    well, apple, change a stupid name

    it's such a terrible name for a product, let fujistsu keep it. Please change it. I can't own something with such a stupid name.

  1. ccoulson

    Fresh-Faced Recruit

    Joined: Nov 2008

    +4

    iPad

    Don't blame Fujitsu for being a bit cranky over iPad - it's just that time of the month...

  1. Loren

    Fresh-Faced Recruit

    Joined: Mar 2001

    -2

    Or...

    Call it iSlab. MySlab. MyPad. TouchPad. TouchSlab. LickPad.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -6

    @appleuzr

    Do you really think Apple would release a product of this caliber, with as much R&D behind it and money invested in it, that they would name it after something they didn't have a secure trademark over? No. They did the research and realize the legal boundaries behind the name and if they can or couldn't use it.

    Yes they could. It's all up to the lawyers to decide whether they could get rights to the name. Fujitsu did file for the rights again back in June, long before Apple made any announcement (and they'd probably try to use the "it looks too much like iPod! People will be confused!" argument.

    Same with the iPhone. Didn't someone have a VOIP phone called the iPhone?

    That was Cisco. And Apple and Cisco came to an agreement over the name (which they would NOT have been able to use otherwise, since you can't make an argument that one is a cell phone, one's a voip phone, so they don't serve the same market).

    Apple knew Fujitsu would have no legal foot to stand on with their product and now they're simply riding the coat tails of the big announcement. No press is bad press and and Fujitsu knows this.

    Apple knows nothing about Fujitsu's legal footing. They're hoping they have no legal footing.

  1. appleuzr

    Fresh-Faced Recruit

    Joined: Aug 2006

    +8

    @testudo

    Yes, Fujitsu did file for the rights again back in June, but isn't it just as obvious to assume that this thing has been in planning stages far far far before that and Apple more than likely filed for the iPad name far far far before that. Fujitsu more than likely was tipped off that Apple had nabbed their name and that's the very reason they "out of the blue" decided to file for the rights again back in June.

    As much as I hate you, yes, you are correct on the Apple/Cisco agreement.

    This is the game Apple plays. They know Fujitsu lost the rights to the name and came to the game a bit late to reclaim what they lost. Fujitsu knows this, Apple knows this, and we are left to assume. But, Apple would not have called their new product the iPad if they didn't have the name secured. I would think that they learned their lesson with the iPhone naming experience they had with Cisco.

    1/3 isn't bad though testudo, you're getting better. Look at the bright side. I mean, you're usually just wrong.

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