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Nintendo chief: iPad has "no surprises"

updated 09:40 am EST, Fri January 29, 2010

Nintendo's Iwata not worried about iPad yet

Nintendo chief Satoru Iwata on Friday downplayed the likelihood of the iPad affecting his company's game console business. The executive found "no surprises" in the Apple device and dismissed it as a "bigger iPod touch." He didn't comment on the possible impact of the platform regardless of size.

The talking down of the iPad comes just on the heels of Nintendo's late 2009 release of the DSi LL, which itself is just a larger version of the DSi. Unlike Apple's device, the larger screens aren't accompanied by a higher resolution, performance upgrade or new software features and are instead meant to help the poor-sighted play.

Iwata did acknowledge that Nintendo is working on new consoles but didn't give a hint as to the company's direction. Many rumors have the Japanese firm developing a cited Apple as a factor in DS/DSi sales as some of the would-be customers have instead opted for an iPhone or iPod touch. The immediate prices of the devices have been higher but have also been offset by significantly less expensive games, many of which cost $10 or less versus $30 to $40 for a typical DS game.



By Electronista Staff
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  1. climacs

    Forum Regular

    Joined: Sep 2001

    +4

    hmmm

    well I don't expect the CEO of ANY company to give away what he's REALLY thinking about a competitor.

    He's a fool if he's not at least a bit concerned about this new competitor. Of course, I don't believe he truly believes what he says here.

    To me, the iPad is good for two things: reading and playing games. Whether it takes off as a gaming platform is an open question; but there's no question that Apple thinks it's going to compete with Nintendo.

    The proof will be whether Microsuck decides to come out with an xPad ;-) in about three years. Of course, the prototype will show up in the next 12 months.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    +2

    Scared stiff

    He has to react that way. He and Microsoft has nothing that comes close. At least a few months from now when they start copying the iPad.

  1. gudin

    Fresh-Faced Recruit

    Joined: May 2000

    +6

    iPhone

    When the iPhone was introduced, these same people scoffed, and laughed and said similar things. Before it was introduced they said Apple couldn't possibly compete.

    So. . . who cares what they say now?

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +4

    What surprises did he expect?

    Atomic battery pack and analog controls? With Bluetooth there certainly is a chance of getting an analog controller working on the iPad. Being a big iPod Touch is dangerous enough to hurt the DS platform. That a heck of a lot of display for a device that will be able to support thousands of games running on an unknown Apple processor that puts most of not all handheld platforms to shame. For all we know, that processor might not even be running full speed at 1GHz.

    Adding the iPad to both the iPhone and Touch is not a user base to be ignored. I would think that CEO should be somewhat concerned for good reason.

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    +4

    Direction of control?

    People talk of bluetooth in terms of controlling the iPad but what about the other direction, the iPad being the controller for a PS3 or a Wii. Can't wait to see what ideas developers are going to come up with for this puppy. Too bad TV's, VCR's etc use IR for control rather than BT otherwise the iPad would be the ultimate One4All remote.

  1. b9robot

    Fresh-Faced Recruit

    Joined: Feb 2009

    +4

    Nokia dismissed the iPhone, now there behind

    Nintendo, like Microsoft, Dell, and Nokia all dismissed Apple for one reason or another. They are all in denial and just can't comprehend what Apple has done. Fine, keep it up, Apple will move even farther ahead.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -5

    but

    Nintendo chief Satoru Iwata on Friday downplayed the likelihood of the iPad affecting his company's game console business. The executive found "no surprises" in the Apple device and dismissed it as a "bigger iPod touch." He didn't comment on the possible impact of the platform regardless of size.

    First, how in the h*** did he 'downplay' it's affect? By not commenting on it's impact? That's not downplaying it. That's avoiding the issue. Completely different thing.

    Second, what did he say that was incorrect? Who here was surprised by the iPad or what it contained? And who here would have been surprised or wowed if the iPad were announced after being under complete secrecy that there were no rumors. No, it would be 'OK, it's a large iPod'.

    The only ones who would have been surpirsed by this are those who weren't paying attention to the rumors at all, and had never seen an iPod or iPhone. And I doubt the head of Nintendo is completely ignoring the rumor mill of his field.

  1. mytdave

    Fresh-Faced Recruit

    Joined: Aug 2000

    -2

    really, no surprises?

    I'll tell you what, Nintendo's CEO (and all the CEOs of other companies flappin' their yappers) has nothing else to say, because he knows the iPad is a threat to the DS. No worries Satoru, I bought a Wii and I'm quite happy with it. Maybe you should make a portable Wii?

    As for no surprises, well, I for one was surprised that there is no camera.

    I'm also surprised they sell it unlocked... I'm surprised that AT&T is offering such a good price on data plans.

    I'm also surprised by how big the dang bezel is around the unit.

    I'm surprised Apple resorted to pixel doubling instead of forcing resolution independence development for all future apps in the app store (iPod, iPhone & iPad alike).

    I'm surprised it's only 1024x768... not bad, but soooo 10 years ago. Why not 1280x800?

    But the big surprise on my list, and the thing that sets the iPad apart - the thing that will be totally lost on the lemming masses and the disparaging pundits - is the refinement of the UI and iPad apps. There really is no other interface/integration like it, even on the iPhone/Touch. It's not a completely new animal, but a highly evolved one. I can understand why Steve is so "pleased" with it.

    Unfortunately, most people just don't "get it" and are swayed far more by specs and whizbang gizmos, some of which the iPad is severely lacking (i.e. camera, HD screen, SD card slot (plenty of room for one in a device that size), file system access, full HD video output, etc.

    I think this iPad is a good 1st generation version, but I'll probably wait for gen 2 (when it includes the stuff I mentioned above). While I "get it" when it comes to the UI and apps, I just also really love gizmos.

  1. chucker

    Fresh-Faced Recruit

    Joined: Mar 2007

    +2

    I don't think you know Apple either

    I think this iPad is a good 1st generation version, but I'll probably wait for gen 2 (when it includes the stuff I mentioned above

    Hmm, seems to me that you might have a long wait. I don't think that Apple will add any of the things you mentioned in your list, because one of Steve's key mantra's in life is "keep it simple".

    They will not be adding lots of superfluous gadgets and connectors just for the sake of it, lest it ruins the aesthetic appeal of the thing, and so it has always been with Apple.


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