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iPhone closing gap with BlackBerry in market share

updated 12:30 pm EST, Thu February 4, 2010

IDC says Apple near RIM

Apple's share of the smartphone market has drawn much closer to that of BlackBerry creator RIM in the past year, IDC found in a study today. Apple had the fastest growth of all major smartphone makers and jumped from 11.2 percent in late 2008 to 16 percent in late 2009. Its shipments also almost exactly doubled from 4.4 million iPhones a year ago to 8.7 million in the fall.

Despite shipping about 10.7 million BlackBerries, a large jump from about 7.6 million, RIM's market share stayed largely flat at 19.6 percent. Nokia felt the same effect as its leading share actually dropped slightly to 38.2 percent even though it shipped more than a third more phones, at 20.8 million.

The success of the Droid helped Motorola see a rare gain in smartphone share. It took 4.6 percent of the market (2.5 million phones) and actually overtook HTC, whose continued partial dependence on Windows Mobile contributed to a drop to 4.4 percent even as it shipped slightly more hardware.

For all of 2009, the positions of the top three were unchanged and saw Nokia, RIM and Apple get 38.9, 19.8 and 14.4 percent respectively. HTC held on to fourth place, or 8.1 percent, and Samsung was fifth with 5.7 percent as Motorola had few real smartphone options until the last few months.

Smartphones represented 174.2 million of the total phones shipped in 2009, or about 15.4 percent. The figure is a boost from 12.7 percent in 2008 and is expected to be topped once again in 2010. Besides simple demand, the future performance is expected to get help from new versions of Symbian and Windows Mobile that are centered around touch.

By Electronista Staff


  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008


    It sure is a far cry from the intro of the iPhone

    when Steve Jobs had a conservative target of grabbing 1% of the global cellphone market and everyone laughed and said they'd never sell that many iPhones. I just thought it could sell as well as the RAZR since it seemed a little more versatile. Apple has sure come a long way in a relatively short time. I'm willing to be if the iPhone was able to work on the Verizon network, it would have a good chance at passing RIM in smartphone market share in a year's time.

  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003


    One percent.....

    I think they ship about 1 percent of phones made every 2 weeks.

    - A

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008


    Corporate - Business users

    Most business users are clueless that the iPhone is much superior in every way. Specially small business owners. I see them frustrated with that crappy BB, yet they use because they think its a must product to use if you run a business. Even a small 2 person business. Guy/Ladies, get the iPhone. Much superior and more enjoyable to use than that POS BB thats just copying the iPhone.

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