Google to run Super Bowl ad? [U2: confirmed]

updated 06:00 pm EST, Sat February 6, 2010

Nexus One may get TV spot


(Updated with post-Super Bowl confirmation) Google may have a high-profile Super Bowl ad tomorrow, based on a hint from its chief executive Eric Schmidt. He asks Twitter followers this afternoon to pay special attention to ads in the third quarter of the football game and is teasing that it will be a rarity for the company. An observer commented that "hell has indeed frozen over," according to Schmidt.

A number of Google's products and services could be advertised during the segment. The most concrete is the Nexus One, as it's the first and currently only Google-branded hardware sold to the public. Critics have chastised Google for a near-total lack of promotion for the Android flagship, a silence which may have cost it sales in the past month.

Other options include an ad for Google's core search engine, to counteract Microsoft's Bing TV spots, as well as Chrome and YouTube rentals. The latter two are less likely as Google has been advertising Chrome frequently on the web, while rentals are still very limited.

Update: Federated Media chairman John Battelle claims a "pretty reliable source" says the ad is a TV version of Google's "Parisian Love," a YouTube spot for the search engine that shows multiple searches leading to romance.

Update 2: Google has played the "Parisian Love" ad; Schmidt explained that the video was never intended for TV but that it was "special" enough to share with a wider audience.




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By Electronista Staff

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Previous Comments

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999

    +7

    A+++

    That is one seriously wonderful ad.
    Simple.
    Good story.
    A touch of humor.
    A lot of heart.


  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006

    +4

    LOL

    Like no one knows what google does....?


  1. jvr2

    Fresh-Faced Recruit

    Joined: Oct 2006

    +5

    Everyone knows what Google does

    But that doesn't mean that they shouldn't do ads to connect with people on an emotional level. That's like asking why does Coca Cola make ads or BMW lol....they do it because they can and when done right doesn't hurt...


  1. Peter Bonte

    Fresh-Faced Recruit

    Joined: Aug 2001

    +4

    Nice

    Simple and emotional, perfect for a TV ad.
    h*** froze over many times the last few years, its getting cold over there.


  1. ricardogf

    Fresh-Faced Recruit

    Joined: Jan 2003

    +3

    Pretty good

    Simple, nice and close to people...a very good ad indeed.


  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999

    +3

    Of course they know...

    ...what Google does. The job of this ad is to make you feel good thoughts when you think of "search" and "Google".

    It's in direct opposition to the Bing ads where people turn into screaming meemies when they use any search engine besides Bing.

    Once again, Steve Jobs' claim about MS rings true in the contrast between these ad efforts.

    "The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products."


  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999

    +1

    Search Microsoft on Bing...

    First result?

    Fix Microsoft® Problems·Microsoft.Windows-New.com
    Instantly Fix Microsoft® Problems! Download & Scan Free - Recommended.

    Priceless.


  1. coffeetime

    Fresh-Faced Recruit

    Joined: Nov 2006

    +3

    Bing

    This ad is totally going head to head with Bing. Google begins to understand the value of marketing whereas traditionally they never advertised anything.


  1. malax

    Fresh-Faced Recruit

    Joined: Aug 2006

    -9

    Big dud

    My family watched the ad and got nothing out of it beside "oh look Google searches. huh." If there was a story, we missed it. All we saw was random searches in rapid secession.


  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +7

    Next Time

    Try actually READING what they were searching for, Malox.

    Plus I don't think the searches were leaving Google, either.


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