Holiday sees iPhone steal some BlackBerry market share

updated 04:05 pm EST, Mon February 8, 2010

Apple gains share in Q4 while MS, Palm, RIM hurt


Apple has clawed back US smartphone market share from RIM's BlackBerry this past holiday, comScore found in a new study. Between September and December, the iPhone's share grew over a percent to 25.3 percent while the BlackBerry dropped by nearly an identical amount to 41.6 percent.

Neither change is directly explained by the analyst group, though comScore pointed out that the use of apps, music, social networking and web browsing increased over the same period, all features that play into historical strengths of the iPhone.

Android also made significant strides in the three-month span. The launch of the Droid, as well as lower-key releases like the Behold II and Cliq, led Android to more than double its share to 5.2 percent. Palm, however, dipped noticeably from 8.3 to 6.1 percent, while the aging Windows Mobile OS fell exactly one point to 18 percent.

Smartphones continue to play a small role in the US as Motorola remains the top firm in the US for absolute cellphone market share, having dropped slightly to 23.5 percent. Most others made only subtle gains or losses with LG and Samsung nearly even at 21.9 and 21.2 percent, Nokia at 9.2 percent and RIM at 7 percent.


By Electronista Staff

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Previous Comments

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +2

    Hardly worth noting...

    There's still quite a gap in market share between the two. All that matters is that Apple is making more money off each unit than RIM is. If Apple ever decides to add another carrier in the U.S. then iPhone share will jump significantly. AT&T really had a good contract to hold on to the iPhone for what may end up as long as four years.


  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    +2

    Keep the momentum

    RIM can easily keep ahead and momentum. All they have to do is continue with the "buy one get one POS" promo running. Then to really boost units movement do a "buy one get two free POS" promotion. RIM can then brag about how their smartphone share just jumped 3x the iPhone.... :-)


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