Printed from http://www.electronista.com

Apple patents system for social experience in online stores

updated 02:50 pm EST, Tue February 9, 2010

Visitors represented as icons in various areas

Apple has been granted a new patent, No. 7,660,749, that describes a system for "representing visitor activity in an online store." The background information suggests that online shopping offers a number of advantages over visiting brick-and-mortar locations, however the experience "can feel sterile and isolating" and lead to lower sales numbers.

The patent claims cover a wide range of potential solutions to the isolation, with several methods for representing user activity across different areas of the online store. As a visitor navigates to the main page, virtual icons would represent where other customers are clustered throughout the store. Up to ten visitors might be displayed as one virtual person, while twenty customers could be shown as two people.

After selecting on an individual product, users could view statistics such as foot traffic on the particular page, the number of other people looking at the same product, or how many customers have already added the item to their cart. Salespeople, customer service representatives, and experts are highlighted with special designations. Like many current stores, the interface could also show the product features and comments submitted by other users.

A 3D store is also included in the list of potential embodiments and artwork. The patent authors describe a system for adjusting sunlight or moonlight to match outdoor conditions, while different color schemes could indicate seasonal changes.

Apple has yet to announce plans to enhance its online store with any of the features covered in the recent patent.











By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. brainiac

    Fresh-Faced Recruit

    Joined: Sep 2003

    0

    How about

    How about a quick and painless experience that helps me find and purchase the items I seek and when I am done I can log off and play SimCity? Either that or they could repackage this patent into an App named SocialShopExtreme: So You Want To Be A Lemming.

  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003

    0

    iPad......

    Would work on the iPad!

    - A

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Sponsor

toggle

Most Commented

 
toggle

Popular News