Printed from http://www.electronista.com

Real to give Sprint unified mobile music store

updated 09:00 am EST, Thu February 11, 2010

Will provide music, ringback and ring tones

Sprint and RealNetworks have announced an agreement that will give Sprint's mobile customers digital music through a unified storefront. Initially the service will provide full-track music, ringtones, and ringbacks through a simplified user interface. The move is expected to create a better user experience as well as save resources for for Sprint.

The move is another signal of the new corporate strategy at Real that has moved towards mobile and away from the desktop. Although the company was an early pioneer of streaming media, it has been upstaged by more recent arrivals such as Flash, Silverlight, and QuickTime. RealNetworks founder Rob Glaser recently relinquished his CEO role with remaining executives refocusing on RealPlayer and cellphone content.

Real also suprised industry observers with its recent announcement that it would spin off its Rhapsody digital music service.



By Electronista Staff
toggle

Comments

  1. aardman

    Fresh-Faced Recruit

    Joined: Nov 2009

    0

    comment title

    I don't know, associating your brand name with RealNetworks doesn't sound like something you would want to do. Then again, associating your brand name with Sprint, doesn't seem that desirable either.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

Sponsor

toggle

Most Commented

 
toggle

Popular News