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Wired to have iPad-native magazine by summer

updated 01:55 pm EST, Sat February 13, 2010

Wired for iPad first iPad-ready magazine

Conde Nast's Wired at the TED conference Friday said it would have an iPad-native version of its magazine available by the summer. The demo by Editor-in-Chief Chris Anderson of a prototype showed a simple navigation system that would use gestures and the iPad's native features to improve on the experience versus a website. Swipes left and right navigate through individual articles; picking an article and then swiping up or down scrolls through the entire story.

On the iPad, the accelerometer will change the layout depending on orientation. Pivoting to landscape mode will show two pages side-by-side. Enhanced media will be a logical staple of the design as it will let users watch videos or control 3D models.

Pricing would also be a key to the business model for the magazine. While a Wired subscription costs $40 US per year and increase to as much as $64 Canadian or $70 US internationally, the lack of physical distribution should make iPad pricing "considerably less." It's not known if Conde Nast will make an iBookstore version available as well or limit it to a native app; magazines like GQ are already available through the App Store for iPhone and iPod touch users.

The move represents one of the first major magazines specifically optimized for tablet devices of any kind and could be a potential early win for Apple in its attempts to convert readers away from e-book readers with magazine elements, such as the Kindle and Nook. These have the advantage of free 3G access to automatically download subscriptions but are limited by grayscale e-paper screens that can't display video or support a touch interface.

By Electronista Staff


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    I'd say that the more publishers and content

    providers get on board, I'd think the chances of the iPad being a success should increase greatly. And the more content providers that join in should bring in even more so they don't get left out. With developers and content providers helping, I would think that is a positive sign that there is some interest in the iPad and that at least it won't be a huge failure.

  1. TiberiusMonkey

    Fresh-Faced Recruit

    Joined: Jul 2008


    My interest was mild at best...

    ...but I'm really starting to think I could get a lot from an iPad, even more so when I realised there is a VNC app for the iPhone.

  1. facebook_John

    Via Facebook

    Joined: Feb 2010


    Print subscription prices ...

    ... are a tad off: The US magazine is $10 a year (12 issues) delivered to a US address, $40 to a Canadian address and $70 to other international addresses.

  1. Fonejacker

    Fresh-Faced Recruit

    Joined: Jan 2010


    I'm buying 2

    I originally thought of getting an iPad wi-fi. But then thought of the problems I have reading small text and maps with my iPod Touch. So now I am getting an iPad 64gb with 3G, so that I have nice large maps, to compare web sites prices clearly, videos on the plane, games when I am bored, for the car. And one iPad 64Gb with Wi-Fi for the home, to play about with the remote features for TV, PVR etc, to read magazines, cooking shows, mail. I am not bothered about a camera, as I use iChat on my Mac, and tend to stay there for 30 mins, 1 hour or 2 hours. I don't think a constantly moving iPad, is nice for the other person. Content is going to be vital, this is a good start, I expect a flood within 6 months of it being available. Magazines and newspapers on the iPad, may save the print industry. But I suppose it shouldn't be called the print industry anymore.

  1. nomster

    Fresh-Faced Recruit

    Joined: Dec 2009




    you know that the 3G iPad has wifi as well don't you?

    why buy 2?

    Congrats on being so wealthy anyhow...

  1. Fonejacker

    Fresh-Faced Recruit

    Joined: Jan 2010



    yes, er, I know it has a wi-fi model, but as mentioned in my post, one is for the car (3G model), one is for my house (wi-fi model), it saves me forgetting to bring it, just when I need it. There is no GPS, Internet router for the car for iPod Touches, I know some company did try, but the product is short on providing the right solution. Wi-fi models don't work on the move or in cars. I am not rich, just someone who works like most people, not paid enough, overtaxed, there's no point having money in the bank, as my or your bank may go bust, so I choose to spend my overtaxed, underpaid money on a few treats on me. Just like my partner who insists on buying a new bag to add to the other 15 she has, or a new dress, just for a party, or new bikini for a holiday.

  1. byRyan

    Fresh-Faced Recruit

    Joined: Jun 2007



    OK, Im not saying their idea is bad - but look at the demo screen... RE:how to fail....

    is it just me or is that a bad omen that I would want in a presentation. just saying.

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