Printed from http://www.electronista.com

Publishers skittish on iPad over lack of subscriber info

updated 04:15 pm EST, Tue February 16, 2010

Pubs want Apple to give sub data

Apple's reluctance to hand over subscriber data is a major obstacle to getting magazine publishers on to the iBookstore and the iPad, according to claims by media executives talking to Apple. Where publishers are used to getting age and other demographic info, sources for FT say that Apple's traditional iTunes model only provides sales numbers, cutting publishers off from one of their most trusted outlets for information. The model could not only make it difficult to target ads at a given audience but could prevent incentives for print subscribers, such as giving them the digital version for free.

Publishers have a makeshift workaround in offering native apps that ask customers to sign in and thus identify themselves, but the iBookstore model allows only a user's Apple ID and gives Apple all control over information.

Rival services like Amazon's Kindle store and Barnes & Noble's store include periodical subscriptions, but it's not known how much if any identifying data is given to subscribers. These however have relatively little appeal for magazine publishers as the lack of color, advanced layouts or secondary material are limiting compared to what iBooks and the iPad have promised so far.

Some of the sources also corroborate talk of Apple's Steve Jobs making personal visits to publishers to help get magazines and newspapers onboard, though firms like the New York Times have already pledged support.



By Electronista Staff
toggle

Comments

  1. Sukoshi

    Fresh-Faced Recruit

    Joined: Aug 2009

    +1

    ...

    Waah.

  1. ff11

    Fresh-Faced Recruit

    Joined: Apr 2004

    +4

    If I read this correctly

    Thank you Apple for respecting our privacy!!! I wish more companies did that.

  1. luckyday

    Fresh-Faced Recruit

    Joined: Apr 2008

    -2

    ff11

    haha, are you kidding? Respecting your privacy would entail apple not asking for it. Not sharing your personal information with the company whose product/services you are using has more to do with protecting their own profits.... doesn't take a genius to realize apple is planning on getting into the ad game shortly, even if that is limited to advertising on mobile devices.

  1. ff11

    Fresh-Faced Recruit

    Joined: Apr 2004

    +5

    luckyday

    You are free not to provide that information to Apple, but I am glad they keep my information confidential and don't share it with every Tom, d***, and Harry.

    If I want, I can give my information to the other companies whose products/services I am using, but thanks to Apple, I have a choice in the matter!

  1. TRRosen

    Fresh-Faced Recruit

    Joined: May 2002

    +1

    funny

    Its odd I don't seem to remember being asked for any information the last time I bought a magazine or newspaper at the bookstore.

    For my second Goldblum imitation of the day ... they are all so focused on if they can (get information) no one is questioning if they should.

    Know lets all join together and sing "the privacy song" -- http://www.deadtroll.com

  1. TRRosen

    Fresh-Faced Recruit

    Joined: May 2002

    +1

    Remember

    "there is only one magical person who knows all our secrets"

    "and if Santa ever does sell his database were all screwed"

  1. danviento

    Fresh-Faced Recruit

    Joined: Dec 2005

    +2

    Make it Optional, or figure it out for yourself!

    While marketing data as mentioned above is useful, it need not be forced. Besides, Amazon.com and Netflix do a fairly good job at marketing more products to repeat buyers without having information on age, s**, ancestry, etc.

    These guys are just too lazy to either license or derive their own algorithms. Heaven forbid they hire a few actuaries...

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -4

    Re: If I read this

    Thank you Apple for respecting our privacy!!! I wish more companies did that.

    You're assuming they are protecting your privacy. For all you know, Apple's selling your information to all sorts of companies. They just aren't giving it away to these people.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Re: funny


    Its odd I don't seem to remember being asked for any information the last time I bought a magazine or newspaper at the bookstore.


    That's not what is being discussed. It isn't you buying a magazine, its you subscribing to a magazine. When you subscribe, you give them a ton of information (without you possibly knowing it), which the publishers use to try to sell ad space, as subscribers are the lifeblood of any magazine.

    This is the same as TV. They gather information (mostly from Nielson, some from other sources) about what groups of people are watching what show. Why? Because the advertisers want to know who's going to see their ads. Without such information, they wouldn't be able to sell the time for as much.

    As such, without knowing stats on who's subscribing to your eZine, ad revenues will drop. This will lead to one of two things. eZine price goes up (to cover the difference) or they go out of business.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News