Printed from http://www.electronista.com

Sony axes OLED TV in Japan after slow demand

updated 09:10 am EST, Tue February 16, 2010

Sony XEL-1 out in Japan, alive in US

Sony today said it would phase out its first OLED TV, the XEL-1, in its home country of Japan. The move comes slightly over two years since the late 2007 debut and is a direct reaction to slow sales of the 11-inch set, which sells for about $2,200. Sales in the US, Canada and other countries will continue for the foreseeable future.

The company still plans to develop OLED TVs, but a new model this year isn't deemed likely given the ongoing economic recovery.

Sony has been counting on the XEL-1 to help drive down the costs of making OLED TVs through economies of scale. Although it has helped Sony develop larger prototypes, its price has never dropped since release and has left a rapidly widening gap between the price of a regular LCD or plasma TV and the ultra-thin but costly OLED screen. The use of LED backlighting and overall boosts to contrast ratios have also negated some of the XEL-1's advantages in image quality.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Prong PWR Case

Ultimately there's one thing we all want from smartphone accessories; we want options. When it comes to keeping our iPhone charged, we ...

iHome iBT74 Color Changing Bluetooth Speaker

There's no reason why your tech can't look good while doing what it was designed to do. That's the reason that sports cars look good a ...

Logitech Gaming Daedalus Prime Mouse

Logitech Gaming continues to expand upon its peripherals line, with each one looking to fit neatly into a breadth of gaming needs. Bui ...

Advertisement

toggle

Most Commented