Printed from http://www.electronista.com

Sony axes OLED TV in Japan after slow demand

updated 09:10 am EST, Tue February 16, 2010

Sony XEL-1 out in Japan, alive in US

Sony today said it would phase out its first OLED TV, the XEL-1, in its home country of Japan. The move comes slightly over two years since the late 2007 debut and is a direct reaction to slow sales of the 11-inch set, which sells for about $2,200. Sales in the US, Canada and other countries will continue for the foreseeable future.

The company still plans to develop OLED TVs, but a new model this year isn't deemed likely given the ongoing economic recovery.

Sony has been counting on the XEL-1 to help drive down the costs of making OLED TVs through economies of scale. Although it has helped Sony develop larger prototypes, its price has never dropped since release and has left a rapidly widening gap between the price of a regular LCD or plasma TV and the ultra-thin but costly OLED screen. The use of LED backlighting and overall boosts to contrast ratios have also negated some of the XEL-1's advantages in image quality.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News