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Microsoft recruiting ASUS for WP7 phone next year?

updated 03:05 pm EST, Thu February 18, 2010

Microsoft said readying own WP7 flagship

Northeast Securities analyst Ashok Kumar today claimed that Microsoft is developing a self-branded Windows Phone 7 handset. The device would be a full-touch candybar design made by ASUS and would serve as a centerpiece for the mobile OS. Microsoft had originally intended to ship the phone late this year but has reportedly encountered hitches that have pushed it back to early 2011.

The company has repeatedly denied any claims that it would make its own phones and argued that it prefers a partner model that avoids alienating other companies. However, this has been called into question by the widely leaked details of its Project Pink phones, which should divide branding equally between Microsoft and Sharp. ASUS has already had a larger-than-usual influence over Windows Phone 7 as it made the reference phone used at the Microsoft keynote (pictured), though this isn't necessarily the reference for any future model.

It's also not clear whether Kumar's sources may be confusing the new hardware development model for Windows Phone 7 with a direct Microsoft project. Unlike the open development of Windows Mobile, the new platform requires a certain minimum level of display, processor and features, with Microsoft handling drivers and other components that would previously have been left to individual partners. The Redmond, Washington firm thus has much more control over the final experience than it did in the past, which many critics noted was responsible for a slew of slow, small or otherwise basic devices.

By Electronista Staff
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  1. DeepDish

    Forum Regular

    Joined: May 2001



    I thought Apple was going to defend their iPhone patents?

    Seems like everyone is coming out with a touch phone.

  1. byRyan

    Fresh-Faced Recruit

    Joined: Jun 2007



    Awe man, This new layout by microsoft looks so awesome! I hate how the moderately sized font on the iphone screen actually fits "Thursday, February 18" all in one line. Thats so cool now that you have to scroll side to side just to verify the spelling of the month name.

    Also, doesn't it annoy you that iPhone puts that stupid black bar behind the white text to make it easier to read. Its so much better having large thin type to blend into an overly busy background. Thank god they didn't put a one pixel bevel on the edge of the font to give it separation from the area around it too.

    Cant wait to get my own :)

  1. hayesk

    Professional Poster

    Joined: Sep 1999


    Be careful, ASUS.

    If your phone is a success, will Microsoft take of all the credit?
    If your phone flops, who will Microsoft blame?

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