Printed from http://www.electronista.com

Samsung to spend more than $113m on mobile software

updated 05:25 pm EST, Fri February 19, 2010

Backs goal of tripling smartphone sales from '09

Choi Jee-sung, Samsung's chief executive officer, told reporters at Mobile World Congress that the company's investment for mobile device software would exceed last year's total of $113 million. The world's second largest mobile phone manufacturer plans to gain market share in the smartphone segment with a revised marketing strategy that emphasizes content, apps and services. The company expects to bring its app store to 50 countries this year and has released a software development kit for its quasi-open source Bada operating system.

Samsung's Bada platform supports multi-touch and the company's custom TouchWiz 3.0 interface. TouchWiz handles widgets and features a combined inbox that manages contacts from phone, email, and updates from social media sites. The company launched its first Bada phone, the Wave, earlier in the week.

Samsung plans to triple the number of smartphones it shipped last year. It will continue to develop phones for other mobile operating systems, including Android, Symbian, and Windows Mobile. It is also committed to the Wholesale Applications Community, a consortium of phone manufacturers and networks that includes rivals LG and Sony Ericsson. [via Yonhap News]



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News