Apple ranks high in customer service comparison
updated 08:15 pm EST, Mon February 22, 2010
Dell falls to 23rd position
Apple has achieved a high ranking in yet another customer service comparison, placing third in a BusinessWeek lineup. The company gained nearly 10 percent in the scoring to reach the highest position of any computer maker, with the retailer L.L. Bean holding the top spot and the insurance company USAA coming in second.
Dell, in the 23rd position, was the only other computer maker to be included in the top 25. The company was rated "B+" for quality of staff, with an "A-" for efficiency of service. In comparison, Apple received an "A+" in each category.
BusinessWeek started with existing survey data published by J.D. Power. The publication then surveyed its own readers to assess perceived friendliness, competency, overall impressions, and return policies for each company.
A Forrester survey last year also ranked Apple at the top of customer service rankings amongst computer makers. The company fell behind in several other product categories, however, due to lackluster scores for iTunes and the iPhone. Apple's lead in a recent reliability study has shrunk as competitors, such as ASUS, have shown strong gains.
