Printed from http://www.electronista.com

Google takes on Photoshop.com, buys Picnik

updated 05:15 pm EST, Mon March 1, 2010

Google buys Picnik for Picasa image editing

Google this afternoon said it has bought Picnik, a web-based image editing site. Neither company has unveiled the terms of the deal or their immediate plans, though Google has said the deal will help it "improve the online photo editing experience." Picnik as a service is expected to remain as-is for the near future.

The deal is very likely to result in upgrades for Picasa and gives Google a much strong influence in web photo tools and potentially gives it an edge over Adobe's Photoshop.com, which offers a slimmer range of edits. It also provides a decided edge over Flickr; the Yahoo-owned site has regularly directed its users to Picnik but has never incorporated any editing of its own.

An acquisition may also be a cornerstone of Google's long-term plans for Chrome OS, as its dependence on web apps would depend on Google having its own web tools if it wants to avoid the cost of a licensing deal with an outside partner. Android is less dependent as it already has a native port of Photoshop.com.



By Electronista Staff
toggle

Comments

  1. boris_cleto

    Fresh-Faced Recruit

    Joined: Sep 2002

    -1

    What took them so long?

    I thought they would do this years ago.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Epson WorkForce DS-40 scanner

In this day and age, there's a significant amount of pressure to go paperless, and downsize the amount of things that one collects ove ...

Sponsor

toggle

Most Commented

 
toggle

Popular News