ASUS: iPad is just "one big screen iPhone"
updated 04:30 pm EST, Thu March 4, 2010
ASUS exec says multiple tablets could beat Apple
The iPad won't be anything that ASUS can't defeat, the company's systems business group VP Eric Chen said in an interview today. He argued that many had dismissed the Apple tablet as nothing but "one big screen iPhone" and that it wouldn't necessarily control its portion of the market as well as the iPhone has so far. Chen instead claimed that ASUS could do better, in part because of a previously unknown multi-device strategy.
"This is something we can improve," he told the Register. "We will have similar products. We have a couple of projects under way."
He wouldn't say what in particular the iPad was doing that could be trumped by ASUS, although diversity was considered an obvious point. ASUS could target different tablets at different markets, such as both home and work, where Apple currently has just the one option.
What would come wasn't mentioned, but repeated links have pointed to an Eee Pad that would use a 7-inch or smaller screen and a Tegra 250 at a price at or below $500. It would nonetheless arrive roughly three months or more after the iPad and would stand in stark contrast to the larger 9.7-inch Apple unit. It's also expected ASUS would use Android and not the iPad's customized iPhone OS.
Fresh-Faced Recruit
Joined: Feb 2005
Defeat Away, Mr. Chen!
About that "unknown multi-device strategy" ... is it even known to you, Eric?
We will have similar products!
We have a couple of projects under way!!! More like way under.
a**-US would kill to have one tenth of one percent of the revenues from "one big screen iPhone." (I know I'd be quite happy with that.)
"It's also expected ASUS would use Android and not the iPad's customized iPhone OS." Gee - do you really think so?