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Dell: Adamo XPS really a "limited edition" near its end

updated 01:50 pm EST, Tue March 9, 2010

Dell claims never meant Adamo XPS to last

Dell today provided an official explanation for the disappearance of the Adamo XPS from most of its online stores. The Texas PC builder in a statement now argues that the ultraportable is actually "similar to a limited edition" and was never designed to be a long-term product. It was an "engineering marvel" meant to show what Dell could do and is simply nearing the end of its run, the company claimed.

It notes that the system is still in stock at Best Buy, albeit only in a higher-priced $2,000 trim versus the originally announced $1,800.

The statements contradict Dell's own positioning of the Adamo XPS when it launched just at the end of 2009. At the time, the company had given the 13-inch system a comparatively regular unveiling and never stated that it would be available in limited quantities. Many have observed that the system has likely seen low sales as it was priced $300 above the base Adamo 13 despite no speed advantage and focusing chiefly on claiming the title of the world's thinnest notebook at about 0.4 inches thick.

At the same time, the company also hasn't said if or when it will update the Adamo 13, which remains on sale but sells at half the price it did a year earlier. Both systems were marketed conspicuously as MacBook Air rivals but initially started at higher prices and, except for the highest-end Adamo 13 model, run slower ultra-low voltage processors versus the mid-tier Core 2 Duo S in Apple's portables.

By Electronista Staff


  1. hayesk

    Professional Poster

    Joined: Sep 1999



    Dell can't make and sell those at a profit - it was just a PR stunt.

  1. testudo

    Forum Regular

    Joined: Aug 2001



    "What? Didn't we mention that at the time of the release?"

  1. qazwart

    Fresh-Faced Recruit

    Joined: Apr 2001



    For some strange reason, it just didn't sell despite being the coolest thing we ever produced.

    So what it's $800 more than a MacBook Air? This is a DELL Dammit. Plus, the Adamo XPS has more ports and it came in two colors. And, don't forget our neat way we open! That cool touch strip and the way the keyboard angles towards you. That has to be worth $800!

    Come on, this is way cooler than a MacBook! Why aren't you buying one? What are you some sort of Apple Fanboy? Hey! Where are you going. No, stay away from that Apple store! Come back here...

  1. taylorv

    Fresh-Faced Recruit

    Joined: Sep 2009


    Somehow this ended up on Macnn

    I'm continually amazed at how articles that have nothing to do with Apple show up on Macnn.

  1. elroth

    Junior Member

    Joined: Jul 2006



    I'm continually amazed at people who can't see the relevance of a story about an Apple competitor who makes computers.

    Apple doesn't exist in a vacuum.

  1. Makosuke

    Forum Regular

    Joined: Aug 2001


    Nice Cover-up, Guys

    Even if you take this highly questionable claim at face value, it speaks poorly of Dell to say the least: "We can make a totally awesome product... but we don't actually want to sell it to you for very long. Really, we were just showing what we could do if we cared."

    That's even worse than concept cars in a way--it's like telling your customers that you know where the bar is, and you *can* reach it if you really try, you just don't want to jump that high.

    Of course, the real reason is, presumably, even worse than what they're saying. When your excuse is that bad, imagine what the crime must be.

  1. JulesLt

    Fresh-Faced Recruit

    Joined: Jul 2005


    Cheap customers

    It's not that Dell don't want to jump that high, it's that their customers don't.
    The big auto manufacturers maintain different marques for exactly that reason.

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