Printed from http://www.electronista.com

FTC may oppose Google's AdMob buyout

updated 02:15 pm EST, Thu March 11, 2010

AdMob rivals asked if buyout anti-competitive

The Federal Trade Commission has signaled that it may at least temporarily block Google's buyout of AdMob, a set of leaks from within the process hinted late Thursday. As part of its investigation, the FTC is reportedly asking "at least two" companies to sign statements that would likely argue that the mobile ad deal abuses Google's web dominance. Such testimonies are usually gathered when FTC agents believe the Commission will block or change a deal, WSU professor Stephen Calkins told Bloomberg.

Neither the FTC nor Google has agreed to comment on the apparent move.

Opponents of the acquisition have noted that Google would gain even more influence over online advertising than it has today. AdMob is currently the largest advertiser on phones and feeds apps on Android, iPhone and most other major smartphone platforms. The proposed buyout has been enough to spur Apple into action, as the iPhone builder has been working on its own mobile ad system following the takeover of Quattro Wireless.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Patriot Supersonic Rage XT 128GB USB drive

USB thumb drives are getting larger by the day, their growth speeding along with the availability and expansion of memory chips. But h ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Sponsor

toggle

Most Commented

 
toggle

Popular News