updated 05:50 pm EDT, Mon March 15, 2010
Study shows BlackBerry has no loyalty
A new Crowd Science study today suggests that BlackBerry owners have little of the loyalty of Android and iPhone users. Of a sample audience, 39 percent of BlackBerry owners feel they're very likely to buy an iPhone as their next device, and 34 percent expect to switch to Android. Only 31 percent would actively resist an iPhone, and 28 percent would actively oppose Google's OS.
Contrasting against these users, Android and iPhone device owners are considered exceptionally loyal: 87 percent of Android shoppers and 92 percent of iPhone owners fully expect to buy a phone using the same OS. iPhone owners are more receptive to buying Android with 24 percent possibly making the leap, but Android owners are the most loyal with just 13 percent willing to leap to RIM.
Much of the willingness to switch could be explained by the focus of the respective platforms. Both Android and iPhone are skewed towards home users and had a disproportionate level of owners (32 and 28 percent) who just used theirs solely for personal use. Only 16 percent of BlackBerry owners do the same.
For Google, the Nexus One also helped drive Android awareness to where two thirds of all smartphone owners studied knew of the platform at the time of the study.