Apple holding off on ordering flash memory?
updated 10:35 am EDT, Tue March 16, 2010
Apple said waiting on price drop to get flash
Apple is refraining from buying flash memory due to high prices, industry leaks asserted this morning. The company is expected to start negotiating a new round of contracts in spring for the NAND memory it uses in iPads, iPhones and iPods, but DigiTimes has claimed the company is avoiding a commitment until it can get a better deal. Slow demand for flash drives and camera cards, as well as Samsung's emphasis on profit over market share, are understood to be factors.
The American firm has been accused of damaging the industry through holdout tactics in the past, though usually these have allegedly involved requesting excess supply and then ordering less.
No matter when Apple buys in, the company is still expected to play a "significant" part in flash memory this year. For the past few years, it has been the largest single customer of flash memory and is only likely to demand more with the iPad and iPod touch at a minimum already using 64GB of flash each. Any capacity upgrades to the iPhone and iPod touch in the summer could exacerbate any perceived shortages.







Fresh-Faced Recruit
Joined: Aug 2009
How can it be that one minute there's stories on how Apple is buy up all the flash memory in the world and constraining supplies for everyone, and the next minute they're holding off because demand is slow?