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NPR, WSJ building iPad-native sites without Flash

updated 04:45 pm EDT, Tue March 16, 2010

Sites prep for iPad rather than wait for Adobe

At least two major websites have said they will make iPad-specific versions of their pages instead of insisting on using Flash. Both National Public Radio and the Wall Street Journal will automatically detect the tablet and redirect it to a simliar version that cleanly removes the Adobe plugin. While it's not mentioned if either will still have media playback, NPR also mentioned to AllThingsD plans to re-tune its iPhone app to scale properly on the larger screen of the Apple device.

The radio site can achieve its goal more easily as its publishing system separates the content from the layout, which lets designers reflow articles or other material. It also doesn't depend on a regular ad network and has sponsors already prepared to display on the iPad version. The WSJ can't claim the same and admits that users will eventually find non-optimized pages.

Other major sites are believed to be doing the same but haven't been named.

Either decision is a superficial but symbolic to Adobe. It has often cited the popularity of Flash for video as making support a 'necessity' on Apple devices, but the move would signal a willingness on the part of major content producers to side with Apple, which has openly prefered plugin-free technology like HTML5.

By Electronista Staff
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  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    Flash Getting Flushed

    Let the Flash-weaning of the World Wide Web continue!

  1. MyRightEye

    Fresh-Faced Recruit

    Joined: Apr 2008


    All Adobe needs to do

    Is improve Flash so that it's stable AND uses less CPU.

    Then Apple would adopt it.

    Trouble is, Adobe has such huge market share, that they treat Flash like Micro$oft does, Windows. Why improve it when everyone's already using it?

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    But The First Step In That ...

    ... would be to admit that it's unstable and hogs CPU. And who thinks their children are ugly?

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999



    Maybe this will be an incentive for Adobe to start from scratch and build it so it runs without ruining many an online experience.

  1. chas_m




    This is what you get for being arrogant, Flash.

    Now, look -- I don't mindlessly hate Flash, it has its uses. But Apple is right on this one for a variety of reasons:

    1. No proprietary plug-in should be allowed to dominate the web.

    2. Flash is buggy and hogs CPU on *all* platforms, but its particularly bad on the Mac.

    3. Apple has made repeated attempts (going back YEARS) to try and get Adobe to fix Flash. We see where that effort has gotten them.

    4. Non-proprietary alternatives (not just HTML5) exist.

    Ball's in Adobe's court if you ask me.

  1. ethical_paul

    Fresh-Faced Recruit

    Joined: Mar 2002


    Fine for ipad, but... do the rest of us get to access these flushed pages? Do I have to spoof my user agent?

  1. wrenchy

    Forum Regular

    Joined: Nov 2009


    Someone should...

    Make an internet native to the iPhone / iPad. Devoid of all p***, violence, controversy, negative Apple comments, and all things considered unsuitable by Apple...

    That would go over really well with the iWankers that use these devices. Steve Jobs would be elated! The world would be at peace.

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