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Google TV to bring Android, Chrome to TV boxes

updated 06:40 pm EDT, Wed March 17, 2010

Android TV box helped by Intel, Logitech, Sony

Google's rumored Android-based TV box is real and has some of the world's largest electronics companies involved in making it a reality, a major leak has revealed tonight. Now titled Google TV, the project would see Sony produce the first hardware while Intel would supply Atom chips and help engineer the software. Logitech is also said involved by the NYT source and would make a remote with a keyboard.

Some extra details have also emerged for the software. Google TV would use Chrome for the web rather than Android's stock browser. Like Android, Chrome and Chrome OS, at least the core would be open-sourced and would encourage both users and those in the TV business to customize the OS. It would have a new interface and appears to support Flash, which would let it play Hulu and YouTube without separate native apps.

Because of the open platform, Sony wouldn't have an exclusive. The goal is to encourage apps and search in the living room much as Android has played a part in smartphones, the insider said. However, Sony would be the most ambitious and could have not only discrete hardware but even BRAVIA TVs with Google TV built-in.

The project doesn't have a set completion date and has only been in progress for several months, but the leak corroborates word that it was now being tested with Dish Network for its satellite TV service. Whether any other cable or satellite providers were interested wasn't mentioned.

Google's move would potentially set it not just against established set-top box makers like Scientific Atlanta and TiVo but also strictly Internet-oriented media hubs like the Apple TV and Roku Internet Player. With full app support, Google TV could not only access most web-based services but also get custom software tailored to particular experiences.


By Electronista Staff


  1. umbertoaqualung

    Fresh-Faced Recruit

    Joined: Mar 2010


    AppleTV - Time to Get Serious!

    I've posted it before and i'll post it again hoping someone at Apple will see it and take credit for my idea. h*** get a promotion and a raise just please do it.

    Cross license with Nintendo Wii!

    itunes stores goes on Wii.

    and Wii games are licensed to iPad / iPhone / iPod app store.

    plug one of them into either apple tv or wii to recharge, download new games, apps, movies, etc.

    Apple tv can't compete against a sony/google/scientific alliance without another big player joining there team.

    the tv market will always biggest than tablets or phones so apple better push apple tv harder. hire rahm emmanuel to intimidate the big movie companies for better licensing deals!

  1. Darchmare

    Fresh-Faced Recruit

    Joined: Nov 2009



    I agree with your general drift - Apple needs to either get serious with AppleTV or give it up - but... Nintendo Wii?!

    I like the Wii for some things, but if anything Nintendo would be worse at Apple in this market space. They've been apathetic (if not shown outright hostility) toward network enabled content in general and are well behind both Sony and Microsoft when it comes to bringing downloadable media to peoples' living rooms.

    Heck, the Wii is the only console of this generation that doesn't even support HD display. A partnership with Nintendo in this area would be a step backwards.

  1. bleee

    Mac Enthusiast

    Joined: Mar 2002


    When can we expect to see first Google Car?

    Is there anything these guys won't build?? They're starting to creep me out just a little bit... I think Google has surpassed Microsoft when it comes to creepy.

  1. chas_m



    Competition is good.

    Nothing wrong with some competition for the AppleTV. Maybe it will get Apple to step up their came, or maybe it will suck -- who knows at this point.

    Google certainly has had the opportunity to learn about what works and what doesn't thanks to Apple's efforts. Let's hope they absorbed those lessons.

  1. godrifle

    Fresh-Faced Recruit

    Joined: Jan 2006


    Buy elgato

    Apple, buy elgato, add their cable/over the air tuner and their DVR software to mini, add the AppleTV enhanced FrontRow app to the mini, add HDMI to the mini, and kick some major a**. I'll buy two right now, maybe even three.

    The upside? I can record the HD network TV stuff that comes over the air or on clearQAM cable for free (no, I won't ever pay for network TV, because it's not that good), and then rent and buy movies from the iTunes store. Apple win win win!

  1. coffeetime

    Senior User

    Joined: Nov 2006


    what a surprise

    Out of no where here comes Google TV! This is probably why Apple and Microsoft are getting freak out lately because someone already inform them what's Google is up to. The next logical steps probably Google OS PC/Laptop, GooglePad ..... and lastly Google Store right next to Apple and MS Stores.

  1. bearcatrp

    Senior User

    Joined: Dec 2005


    Sony is shooting...

    itself in the foot. Your going to see allot of PS3 owners mad as h*** as sony was doing something similar with the PS3. My bet is their way of getting back at apple! Seems like allot of financial power behind this. I think apple may just drop the ATV. But, looking at the next mini with HDMI, apple could have something up their sleeve still.

  1. appleuzr

    Fresh-Faced Recruit

    Joined: Aug 2006


    comment title

    Yet another confirmation of what Google was doing while on the board at Apple. Like coffeetime said... next we'll see a GooglePad, GoogleOne, GooglePod, etc.

    Comment buried. Show
  1. ibugv4

    Fresh-Faced Recruit

    Joined: Jun 2003


    haha you guys trip me out

    Apple will license GoogleTV, they'll stick it in their devices just like they do Maps.

    Why? Because Apple outsources others good products into a mediocre experience for the rest of you.

    "The _____ For the rest of us"
    Phone, Computer, Music Player, Television....

    Apple and MS represent the Past, Google the future. At no time has Google locked you into their services (unlike both Apple and Microsoft). I can leave at any time with my data, I can't say that of the other two.

    You're freaked out because Google will make a product that isn't coated in gem stones and actually works. Apple will wait a year or two, license or steal or buyout (VERY Microsoftish!) access to it so they remain relevant.

  1. TRRosen

    Fresh-Faced Recruit

    Joined: May 2002


    Whats that sound?

    Thats the sound of Steve Jobs going completely Ballmer!!! Oh and thats also the sound of every single Google product and service being striped from every Apple product. Bye bye google you just opened up a two front war.

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