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Blockbuster preps movies for Android, working on iPhone

updated 05:10 pm EDT, Wed March 17, 2010

Blockbuster to bring movies to Android, iPhones

Blockbuster's OnDemand debuting for the T-Mobile HTC HD2 smartphone will expand to other platforms, the company said. The service, which lets customers download and watch new release movies in addition to checking store stock, will also be made for certain Android-powered handsets from Motorola, though a timeline has not been revealed. Unlike competitors such as Netflix, Blockbuster's approach will see users permanently download tracks as they're more efficient than live streams.

Whether a movie is rented or purchased, it will be DRM-protected.

Blockbuster already offers a free app (App Store) for iPhones and iPod touch devices, though movies cannot be saved onto the local drives as Apple doesn't allow apps to do this at present. With the nearing release of the iPad, this may soon change, as Blockbuster is "exploring different options" in this regard, according to Scott Levine, Blockbuster's VP of Digital.

A new release of the Blockbuster iPhone app is coming soon that will add the ability to check movie store inventory, as well as status in their Blockbuster queue. Remote control options for queue management will also be improved.

Blockbuster has been aggressively fighting competition from other subscription-based movie services, partnering with various hardware makers on bringing its OnDemand service to the masses. Last summer, it partnered with Samsung to integrate the service into the Korean firm's Blu-ray players and TVs. [via ReadWriteWeb]



By Electronista Staff
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Comments

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    0

    Already one bad move

    The first device they should have supported was the iPhone. By ignoring the leading money generating device and #1 choice from the buying public, Blockbuster just shot themselves on the foot. I guess whoever the decision maker there is not very smart.

  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    +1

    RE: Already one bad move


    >> By ignoring the leading money generating device and #1 choice from the buying public

    Perhaps Blockbuster is thinking long term? Not long before Android becomes the leading money generating device and #1 choice from the buying public.

    Besides, Apple may have something to say about the service that competes with their movie service.

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