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Dell puts Adamo XPS back online, claims sales "strong"

updated 09:25 am EDT, Thu March 18, 2010

Dell argues Adamo XPS pullout a supply issue

Dell today restored the Adamo XPS to its direct lineup. The company has now reversed its prior statements that the ultra-thin notebook was really a limited edition model and has said the previous limitation to Best Buy was a deliberate move to control demand. Sales have been "strong" both at stores and online, and pulling online sales helped prevent excessive ship times, Anne from Dell said.

No changes in hardware have been made since the return of the $1,999 system, which runs on a 1.4GHz Core 2 Duo, 4GB of RAM, Intel's integrated graphics and a 2.5-hour stock battery. It has been criticized as the design, meant to outdo the MacBook Air for the claim of thinnest-ever notebook, has typically been outperformed by the nearly as slim but $500 less expensive Apple computer.

The company has also teased that it hasn't finished with the designer PC label, as it plans "upcoming Adamo products" for later this year. It's not known if this will include any updates to the core Adamo 13, which has remained largely unchanged since a slight mid-2009 refresh.



By Electronista Staff
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  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    -1

    Controlling Demand?

    Controlling demand for a Dell is like controlling demand for being hit by a bus. Sure, there are a few folks who probably can't wait, but "limited edition" does read and sound better.

  1. Makosuke

    Forum Regular

    Joined: Aug 2001

    -1

    Wait, what?

    So if I'm reading the statement right, they're saying that they didn't have enough production to meet demand for both online and physical orders... so they lied and said it's actually just a special edition and has run its course?

    Wouldn't it have made more sense and been, you know, less "buy now before it's too late!" huckstering if they'd just put a long lead time on online orders due to constrained supply?

    Not saying I don't understand the business logic behind artificially constraining demand to drive up prices, but normally companies just say they can't make any more than that, rather than lying about the reason.

    Alternately, as I guessed before, there's actually some other reason for the delay (say, a hardware problem) and both excuses were lies. Ones that sound terrible from a customer perspective, at that.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    Re: Wait, what?

    So if I'm reading the statement right, they're saying that they didn't have enough production to meet demand for both online and physical orders... so they lied and said it's actually just a special edition and has run its course?


    They never said it ran it's course, nor did they say it was cancelled, axed, or terminated. All they said was that it "should not have been considered a normal piece of stock, but a limited release. " But also said at the same time it would be available at select retailers. (Kind of hard to say it was axed and have it available at the same time).

    Apparently they've dealt with the issue and are able to produce enough for their retailers and themselves, so they're selling it again.

    I guess you think they should just do what Apple does in this case: Keep all the stock for themselves and leave their partners and retailers selling older models or none at all.

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