Early iPad devs forced to shroud rooms, lock down devices

updated 11:20 am EDT, Fri March 19, 2010

Apple puts extreme security on pre-release tablet


Apple is requiring that the few pre-release iPad developers with hardware exhibit the same level of secrecy that it implements itself, a rare insight into the process has shown. Those with access to the tablet before its April 3rd launch have had to not only shroud any windows but to tether the iPad to an immovable object. The company goes so far as to have companies take a photo of the room meeting these conditions before they receive their sample units.

The practice is reflective of the secrecy at Apple's own campus, where those working on potentially identifiable products often involves multiple measures to prevent photos or products leaving certain areas. Other steps have included areas that are explicitly off-limits, even to employees at similar levels.

Such conditions have led to many developers simply having no access at all to the iPad itself before launch, even at major iPhone developers like Evernote. The limits have posed a problem for companies whose experiences depend heavily on gauging how the interface works when held in hand. Evernote has turned to creating mockups to simulate the experience.

The development process contrasts sharply with those of other devices, which often have confidential terms but are considerably less strict; by comparison, numerous Android tablets have been leaked or deliberately revealed in advance, which along with Android's open nature has helped developers produce content significantly in advance of release.


By Electronista Staff

Other Articles

toggle

Previous Comments

  1. macjockey

    Fresh-Faced Recruit

    Joined: Jun 2004

    +12

    Like we don't already know

    Like we don't already know what the ipad looks like


  1. ZinkDifferent

    Fresh-Faced Recruit

    Joined: Jan 2005

    +2

    open availability

    "Android's open nature has helped developers produce content significantly in advance of release."
    ---
    Yeah, possibly, but I prefer content that doesn't suck, and is well executed, in contrast, on a platform that actually gives a c***... Therein lies the difference.

    Android, for all its claimed 'advantages' still ends up feeling unfinished, and plagued with the perception of being pretty amateurish. Maybe in 1-2 years they will get there -- then again, it's good enough for its claimed goal, which is pushing WinMo out of the market (which it is doing).


  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +4

    Google doesn't give a damn about Android

    except for how many Google searches and ad clicks it can get out of Android smartphones. No gatekeeping, no rules, no nothing. Android will metamorph not into a butterfly, but into an ugly moth.

    Apple development is certainly shrouded in secrecy. It keeps other companies from starting their copiers until after the release date. Industrial espionage has always been a critical risk to products, so why is it so unusual for a company to try to combat it. I never really understood why companies go to these trade shows and reveal their prototype products to competitors. Why give other companies a chance to copy your stuff?


  1. MyRightEye

    Fresh-Faced Recruit

    Joined: Apr 2008

    +3

    Umm... EverNote...

    A major iPhone developer...!?!?

    Get freaking real.


  1. Sabon

    Fresh-Faced Recruit

    Joined: Mar 2005

    +2

    And does the world hold their breath before Google

    And does the world hold their breath before Google makes an announcement?

    Easy answer. No.

    Apple gets its hype through its secrecy. Apple has learned from past mistakes about who it lets know about secrets. Once someone blabs, you can be sure they won't get a second chance without putting up a few billion in cash as collateral.

    So … the companies that didn't get the inside "job" at the iPad, either didn't have a special enough app or they couldn't be trusted … enough or were unwilling to put up with what Apple said had to be done to get the first iPads.


  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -9

    Announcements

    And does the world hold their breath before Google makes an announcement?

    Easy answer. No.


    Hate to tell you, but most of the world doesn't hold its breath before Apple makes an announcement either. The apple faithful fall all over themselves waiting to see what Steve has to announce, and the press is all there to lap up Steve's RDF, but most people aren't sitting around their computer waiting to view the keynote address.

    Apple gets its hype through its secrecy.

    Yes, their 'secrecy'. You mean like the iPad? The device that was exactly what everyone said it was going to be for months on end prior to it's "unveiling"? In fact, the biggest surprises on the iPad (and even the iPhone) were what it didn't have, not what it did have.


    Comment buried. Show
  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -10

    Re: open availablity


    Yeah, possibly, but I prefer content that doesn't suck, and is well executed, in contrast, on a platform that actually gives a c***... Therein lies the difference.


    Oh, yes, because all those iPhone apps are GREAT! No sucky c*** at the AppStore. Nosiree-bob. Every App even better than the last.

    And how, exactly, does a 'platform give a c***'? I didn't realize the iPhone or iPod had intelligence and emotions to the point of being able to care what is run on it.


  1. andrewbw

    Fresh-Faced Recruit

    Joined: Jan 2001

    -6

    Yeesh.

    More quality bleeting from the fragile MacNN Clubhouse Of Believers crowd. Testudo is right on the money.


  1. appleuzr

    Fresh-Faced Recruit

    Joined: Aug 2006

    -2

    comment title

    I love that Apple is this way with their products. Build the hype and knock it out of the park! I hope testudo dies tomorrow.


  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999

    -4

    Gatekeeping

    Yes, I'm so glad that the iPad will be gatekeeping people from copy-and-paste -- functions that exist in all computer browsers, but not in Safari for the iPhone. In fact, speaking of feeling "unfinished", the iPhone didn't even get copy and paste for apps for 2 years. And it isn't in Safari.

    Will copy-text be in Safari for the iPad? I think we all know that the answer is "probably not."


Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

10 Most Read

Recent Reviews

iHome iW2 AirPlay speaker

iHome generally isn't known as a luxury brand when it comes to audio, but it is prolific -- the company's docks and speakers are every ...

Logitech Ultrathin Keyboard Cover

One of the iPad's main weaknesses has always been productivity. It's not a question of apps; while it has taken a little time for a na ...

Logitech UE Air Speaker

If maybe a little more slowly than Apple would like, AirPlay is becoming a staple of the wireless speaker market for iOS devices. The ...

toggle

Most Commented

10 Most Discussed

 
toggle

Popular News