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Apple iBookstore bestsellers to match Amazon's price

updated 02:05 pm EDT, Wed March 24, 2010

Some iPad book prices to match Kindle's

Many titles on Apple's iBookstore will carry the same price as their Amazon Kindle equivalents when the store and the iPad go live on April 3rd, a leak may have confirmed today. A pre-release look at the store has 27 of the 32 top books costing $10, or the same as a typical Kindle book. The current list seen by AppAdvice has just one $13 title.

Based on public demos and pre-unveiling leaks, many had assumed that Apple would charge higher than Amazon, at about $13 to $15 for new releases. The freshly discovered pricing, if it carries over to the public store, would all but negate the Kindle's advantage as many of the most popular titles would cost the same.

Jobs had hinted that the prices would be the same in an on-camera conversation with columnist Walt Mossberg, but neither Jobs nor his company have publicly confirmed any expectations.

The $10 price could be damaging to publishers, as Apple's 30 percent take of sales could leave companies with less money than the wholesale model Amazon has normally used. Kindle books are regularly sold at a loss to reach the $10 target and potentially give publishers far more per book, even if the model isn't sustainable.



By Electronista Staff
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Comments

  1. MyRightEye

    Fresh-Faced Recruit

    Joined: Apr 2008

    +2

    Sold at a loss??

    It's a 500K digital file. There is not such thing as selling at a loss.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    0

    C'mon, Testy!

    We're waiting!

  1. dpicardi

    Forum Regular

    Joined: Sep 2006

    0

    If $10 for an ebook...

    isn't a sustainable business model, but $10 or less for a paperback is...then the person who created the business model (or responsible for negotiating the factors that go into the business model) needs to be replaced.

    There is no reason...other than simple greed on behalf of the publishers...that $10 doesn't work.

    The piper is calling. Adapt or fall by the wayside.

  1. CmdrGampu

    Fresh-Faced Recruit

    Joined: Aug 2009

    +1

    Yes, sold at a loss

    Amazon was the one taking the loss, not the publishers. They bought at more than $10 a copy, and sold at less. But they were trying to grow their Kindle market, so they were willing to take that loss in the short run. The iPad has forced their hand, so they've agreed to raise their prices to match the iBookstore.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: Sold at a loss??

    It's a 500K digital file. There is not such thing as selling at a loss.


    What kind of idiotic thinking is that? Oh, that's right. There's no cost to content, it's all about the medium it is distributed on. Thus, music, videos, books, or anything else converted to electronic copy can't possibly be sold at a loss.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +3

    Re: If $10 for an ebook...

    isn't a sustainable business model, but $10 or less for a paperback is...then the person who created the business model (or responsible for negotiating the factors that go into the business model) needs to be replaced.

    There is no reason...other than simple greed on behalf of the publishers...that $10 doesn't work.


    Um, perhaps you need to do some information gathering on book pricing (or, in fact, the price of ANYTHING). In general, books start off in hard-cover form and cost a large amount of money (say $20-$30). After the hardcover cycle has completed, they'll go into a paperback run, which they sell for less. Now, why do they sell the hardcovers for more than paperback? Production costs? No. Those who 'must' have it today will pay for the right/privilege. But then they go and make a paperback version, which does cost a little less to produce, but then sell it at lower prices, to bring in a second wave of purchasers waiting for the book to come out cheaper.

    Paperbacks are similar to a movie studio's back catalog. Nothing more. But, no, all you cheapskates don't want to spend money, and rather than call yourselves cheap, you just say the other party is greedy.

    This is what you do in business. You charge what people are willing to pay. The value of anything is NOT equal to the item's cost. Nor is it equal to how much someone is charging for it. The value of something is completely and utterly based on how much someone is willing to PAY for it.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Oh, and wait!

    I thought everyone was all happy and glad that Apple had given the publishers the ability to charge what they wanted to sell their books for, as opposed to Amazon and their hard-lined "We want you to sell at this price!".

    Now you're complaining that the publishers are charging too much? How do minds change so quickly here? Or is it because, in the other argument, it was Apple vs. Amazon, so Amazon had to be the bad guy. Now we've replaced Amazon with the publishers, and so the publishers have to be the bad guy.

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