updated 05:25 pm EDT, Fri March 26, 2010
Amazon takes to commercials to stave off Apple
Amazon has begun running TV ads (viewable below) for the Kindle in a bid to draw attention away from the iPad, recent viewers have noticed. The two promos so far are partly Apple-influenced and dominated by indie rock or pop, followed by a shot of the product and a simple "books in 60 seconds" slogan. Amazon's ads try to be more colorful and show readers 'living' the events of the books they read in stop-motion.
The spots were unusual not just for being Amazon's first real TV advertising for its e-reader but also their timing. Both have been slotted into prime time on major channels, hinting that Amazon is eager to get maximum exposure at high expense.
Kindle sales have only in the past few months seen a balance between supply and demand, giving Amazon little reason to advertise in normal conditions. The impending launch of Apple's book-friendly tablet has very likely changed these dynamics as the well-known iPad TV ad has put Apple's device in a much higher public profile, at least in the short term. [via CNET]