Printed from http://www.electronista.com

Brightcove plans iPad-friendly HTML5 video for NY Times

updated 10:40 am EDT, Mon March 29, 2010

Brightcove taunts Adobe with HTML5 video

Brightcove landed a significant blow to Adobe this morning by unveiling the Brightcove Experience for HTML5. The feature will give all of the company's partners the option of playing plugin-free H.264 video on any device with an advanced browser, including the iPad as well as the iPhone OS and Android 2.x phones. Movies can include embedded ads and a fully customized interface, and the service can auto-detect browsers to steer users to the right version.

Using HTML5 is considered a 'free' bonus for those that subscribe to Brightcove's Express, Enterprise or Professional video streaming services.

As part of the unveiling, the media host said it has already lined up the New York Times and Time Inc. as early customers and that both were developing "iPad-ready" sites. No timetables were given as to when these would appear or whether they would include any significant changes.

The move could be a major loss for Adobe and Flash, as Apple's decision to demo the NYT site on the iPad without the plugin set off a flurry of Adobe criticism. It has maintained that Flash is essential to video on the web and has used the newspaper as a central example. Both the NYT and Time are unlikely to completely switch to HTML5 as Internet Explorer and some recent versions of Firefox don't fully support the new web standard, but they would allow special sites that are almost indistinguishable from the desktop versions but which can still play video inside the browser.



By Electronista Staff
toggle

Comments

  1. Steinar Knutsen

    Banned

    Joined: Mar 2010

    0

    Looks promising

    I can already think of several scenarios where HTML5 will come in handy vs. Flash. Brightcove price seems a bit steep, but worth taking the trial for a spin.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    who?

    And this is what you get people! Now the advertisers are going HTML 5, it means you'll be seeing a lot more ads on your iPhones. Esp. since there's no ad blockers available.

  1. PookJP

    Mac Enthusiast

    Joined: Jan 2001

    -1

    Advertisers

    Make your favorite sites free. Don't block 'em.

  1. RoosterJuice

    Fresh-Faced Recruit

    Joined: Mar 2010

    -1

    hey NYT

    are those a giant set of balls in your mouth?

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Patriot Supersonic Rage XT 128GB USB drive

USB memory sticks are getting larger by the day, their growth speeding along with the availability and expansion of memory chips. But ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Sponsor

toggle

Most Commented

 
toggle

Popular News