First iPad reviews come in: a "winner"

updated 10:50 pm EDT, Wed March 31, 2010

Early iPad reviews reveal new facts


Apple's frequently preferred journalists provided their first early reviews of the iPad tonight and provided an almost uniformly positive outlook on the tablet, including some minor revelations about the device. Ed Baig of USA Today in his review called the iPad a "winner" and said that Apple had "pretty much nailed it" on the first try at the device. He also confirmed that most bestselling books will cost $13 at the iBookstore, although some will cost $10.

He noted that the 1.5-pound slate wasn't as comfortable to use for bedtime reading as the Kindle and revealed that Apple will have just a fraction of the books of Amazon's store on launch, at about 60,000 titles versus 450,000-plus at the older Kindle store. E-books do look "vastly superior" on the color LCD, however, and the iPad "spoils you" for games due to the size.

The New York Times' David Pogue summarized the iPad as "basically a gigantic iPod touch," but that this would have very different connotations depending on whether you were very technically experienced or a normal person. Very knowledgeable users will like the speed of the A4 chip, but will probably prefer a notebook they can get for "much less money;" regular users, however, should get a strong, unique experience that's unlike any computer.

"Some have suggested that it might make a good goof-proof computer for technophobes, the aged and the young," Pogue wrote. "They’re absolutely right."

He added that the iPad-specific section of the App Store should have about 1,000 titles on launch, and that battery life was surprisingly higher than Apple originally promised. The review unit mustered more than 12 hours of battery life with continuous video, the columnist wrote.

The Wall Street Journal's Walt Mossberg shared many of the same experiences, describing the processor as "wicked fast" and getting about 11.5 hours of video playback with active Wi-Fi and e-mail. He however compared it more directly to notebooks and found himself using his MacBook and ThinkPad about a fifth of the time he normally would, depending on them only for long writing assignments. The on-screen keyboard is more comfortable than a netbook's, according to Mossberg, but the official iPad case can help as it props up the iPad at a more natural angle for typing.

Surprising some who prefer e-paper, he noted that e-book reading didn't produce the expected eye strain, but that there's no way to add notes to books as on the Kindle. The upcoming WSJ iPad app also helps and is said to incorporate some of the print newspaper's feel while remaining "highly functional."

Mossberg was the most likely to provide app-specific criticism and warned that the iWork apps won't necessarily be ideal for cross-platform sharing. A Pages document exported to Word lost some formatting, and a PDF became unreadable. E-mail also had its limits, as there was still no way to create local folders, to make preset rules for sorting e-mail, or to send mail out to established groups. He added that the non-3G version's lack of assisted GPS might be a factor for some.

Still, of the three, Mossberg was the most confident in the direction of the iPad and even expected it to seriously alter expectations for computing.

"[The iPad] has the potential to change portable computing profoundly, and to challenge the primacy of the laptop," he said. "It could even help, eventually, to propel the finger-driven, multitouch user interface ahead of the mouse-driven interface that has prevailed for decades."


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By Electronista Staff

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Previous Comments

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +15

    It appears that Apple has knocked

    another one out of the ballpark. Yessss. It's not the perfect device, but it will be near perfect for the low-tech consumers. I know a few women that really like their iPhones and iPod Touches, so they'll probably like the iPad as well.


  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    +12

    @iphonerulez

    You don't know any women, plz.


  1. OkieDoc

    Fresh-Faced Recruit

    Joined: Aug 2001

    +10

    Mossburg...useless video

    If you're looking to see some video of the iPad in action, don't waste 8 minutes of your life. Skip to the second review by Jefferson Graham.


  1. mdporter

    Fresh-Faced Recruit

    Joined: Sep 2001

    +2

    ebooks too much

    $13 for an ebook is a total ripoff.


  1. ricardogf

    Fresh-Faced Recruit

    Joined: Jan 2003

    +5

    More of the obvious

    This just confirms what everyone in his sane mind already expected: the iPad is gonna STEAMROLL over any other pathetic attempts at Win7 tablets, netbooks and previous touch computing initiatives. Content ALREADY looks awesome, with apps for pretty much every need out there.

    Apple has learned well from its mistakes and released a SOLID first-generation device that will sell like hotcakes all over the world...this thing is gonna be, by far, the MOST successful electronic device ever in both sales and paradigm-changing features.

    SJ is a frickin' genius, no question about it...the naysayers may go eat some crow now, it's ok...

    MS IS DEAD. AND SO IS GOOGLE.


  1. chas_m

    Fresh-Faced Recruit

    Joined: Aug 2001

    +11

    Steve Jobs once said ...

    ... that if he was in charge of Apple, he'd milk the Mac for all that its worth and get on to the next great thing. I'm not saying the iPad is it, it's not ... but the breaking of the mouse/file-folder paradigm may well be.

    I think a lot of geeks are not quite seeing this thing's potential yet because they've totally forgotten (or never knew in the first place) what its like to feel bewildered/intimidated by technology. Normal people (who outnumber us geeks) will love the iPad, warts and all, because it will work reliably, doesn't require special skills, is naturalistic and truly intuitive, and because they can sense that the unit they buy will actually get better with time.

    My iPhone these days can do thousands of things it couldn't do when I bought it, and runs beter than it ever did before. It's still the only electronic device I've ever owned that has never broken down, given me mysterious issues to deal with, or quickly become obsolete/superceded. I think the iPad will repeat that success and expand on it.


  1. chas_m

    Fresh-Faced Recruit

    Joined: Aug 2001

    +5

    PS.

    In my comment above, I did not mean to imply (nor did Steve, I think) that once that "next great thing" came around, the Mac would be abandoned -- or that Apple is neglecting the Mac (well they are a bit, but I don't think that's permanent) or that its heyday is winding down.

    On the contrary, the iPad (and the rise of simpler, better "basic" computers like the iPad/Touch/iPhone) may actually be the best thing that's ever happened to the Mac. The need to cater to the consumer market has started to be lifted off Mac OS X's shoulders. As 64-bit computing comes to the fore over the next few years, this could become a serious advantage for Apple, since MS will be stuck trying to be everything to everybody, while Apple is now more free to further divide the line between consumer and professional hardware and software.


  1. Tanker10a

    Fresh-Faced Recruit

    Joined: Jan 2003

    +4

    IPad & Travel

    Look at the amount space we are going to save when we travel with an iPad!


  1. legacyb4

    Mac Elite

    Joined: May 2001

    +3

    Computing for the masses

    Seeing how your average folks STILL have trouble wrapping their heads around basic computing concepts, I'm not going to be surprised to see a lot of people looking for something simpler or better to start using something like the iPad. The iPhone/Touch was a good foot in the water to see if people could get used to the finger pointing style of computing and it's proven to be an effective way of using an interface. Is it perfect? No, but it's miles ahead of the competition.


  1. derbbre

    Fresh-Faced Recruit

    Joined: Oct 2000

    +5

    What notebook is he looking at?

    'Very knowledgeable users will like the speed of the A4 chip, but will probably prefer a notebook they can get for "much less money;"'

    Which awesome-ly powered notebook is David looking at for "much less money" than $499? Are there any 11.5-hour instant-on ultra-portable laptops for $299?


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