RIM ships 10.5 million BlackBerries, sees iPhone close gap
updated 04:45 pm EDT, Wed March 31, 2010
RIM's Q4 09 slightly higher than previous best
BlackBerry creator RIM today claimed another record quarter of smartphone sales in the winter. It shipped a total 10.5 million BlackBerries, slightly more than its already record 10.2 million in the summer and a new all-time high. Of those, 4.9 million were new to the BlackBerry and marked another best-ever result.
The Canadian phone designer also touted financial results to back up the sales. Net profit has jumped 37 percent year-over-year to $710.1 million. Pure revenue grew less aggressively, up 18 percent to $4.08 billion, but was credited to actual phone sales by a wide margin. Exactly 80 percent of the revenue could be attributed to BlackBerries alone, while just 16 percent belonged to the actual push e-mail services.
No immediate credit was given for the increases, but phones like the Bold 9700, Curve 8500 and Storm2 had just recently launched during the quarter.
The sales have kept RIM ahead of Apple but didn't grow quickly enough to avoid a narrowing gap between BlackBerry and iPhone sales. Compared to a year ago, Apple shipped twice as many iPhones at 8.7 million; quarter-to-quarter results favored Apple more as it jumped from 7.4 million, a much larger gain than for RIM.
Results won't directly compare as the quarterly timeframes aren't identical. Apple is expected to provide its own details for its winter quarter in late April.







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2 for 1 deals clouding this
How many handsets were normal price, vs discounted, or thrown in to sweeten a deal?
It seems that you can't just use handset metric, without also looking at either compatible handset userbase, profit margins, profit per handset etc.