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Microsoft confirms 64GB Zune HD at $350

updated 01:15 pm EDT, Wed March 31, 2010

Zune HD 64GB due April 12

Microsoft at mid-day confirmed the existence of a 64GB version of the Zune HD. The new player can hold about 16,000 songs (6,400 at the Zune Marketplace's 320Kbps) and is treated as an HD video specialist with about 20 hours of 720p. Shipments start April 12th and will consciously undercut its iPod touch equivalent at $350 for similar space.

Other capacities are also now receiving a more permanent price drop and will cost $200 for a 16GB player and $270 for a 32GB edition. All three models will have access to the same colors and artwork.

The price slash has come while Microsoft has still been struggling to increase its market share in the dedicated media player business. It encountered brief sellouts on launch but quickly settled down. Mid-cycle price cuts have been common in the Zune's history as it has often had to use cost to sustain interest until a replacement.

 
Previous Comments

What?...

03/31, 01:30pm reply

What's a Zune?

dwoodruff

Fresh-Faced Recruit

Joined: Jul 2006

-2

yaaaaawn

03/31, 01:48pm reply

MP3 players are so 2007.

climacs

Fresh-Faced Recruit

Joined: Sep 2001

-1

They keep trying

03/31, 02:30pm reply

Looooooosing milliions for years on a product is the typical Microsoft way. Why worry, they have other cash cows to keep feeding their failed products. Eventually it will wear out the competition and win just by sheer brute force.

slapppy

Fresh-Faced Recruit

Joined: Mar 2008

-3

Oh What uh a Microsoft Announcement

03/31, 03:50pm reply

ZZZZzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz yawn have they not been able to innovate anything else other than the failed Zune

russellb

Junior Member

Joined: Sep 2001

-3

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