Printed from http://www.electronista.com

Apple sells over 300,000 iPads on launch day

updated 09:15 am EDT, Mon April 5, 2010

Also reveals high book, app downloads

Over 300,000 iPads were sold in the US by the end of Saturday, says Apple. The figure represents a combination of online orders, sales at Apple Stores and deliveries to "channel partners," meaning Best Buy and smaller resellers. Apple also notes that over 1 million apps were downloaded in the same day, along with over 250,000 books from the iBookstore. This translates to an average of three apps and somewhat less than one book per person.

While generally good news for Apple, app developers and the publishing industry, the sales are well below a predicted level from Piper Jaffray analyst Gene Munster, which called for as many as 600,000 to 700,000 units. Supply problems may be constraining the company, however, meaning that it may not have even had that many units to last the weekend. Partway through pre-orders the company switched the delivery date to April 12th.


Share



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. panjandrum

    Junior Member

    Joined: Dec 2004

    +15

    Book pricing

    Most people realize that, with no shipping or printing costs the publishers should have a considerable savings to pass on to the consumer. Instead they have priced their books above the cost of a paper-back. I bought the one book I could find on iBooks which cost less than the paperback edition, and even that one was still overpriced ($5.99). Note to publishers: Your primary client base is well-educated, and we have a good idea when we are being ripped-off. Charge a reasonable amount for your eBooks, keeping in mind that you don't have to print or ship it, and that I can't resell it, give it away, or donate it, and I might switch ALL my book-buying to eBooks. But trying to charge me $10 a pop? That's insulting. Same goes for newspaper and magazine subscriptions. I want to do that, I'll jump on it, but only if my subscription costs significantly less than a printed copy, which you have to print and deliver.

  1. rtamesis

    Dedicated MacNNer

    Joined: Jan 2000

    +1

    Uh oh

    Only 300,000 iPads sold instead of 600,000 to 700,000? Apple is doomed!

  1. Raman

    Mac Elite

    Joined: Mar 2001

    +11

    Affects Kindle, too.

    Kindle books prices have shot up as well. On the Kindle, we looked at books we purchased on the Kindle and books we were going to purchase from the Kindle bookstore. Some Kindle books went up $2. Some more than $5. Often these were books that cost less than $10 each - resulting in 25-100% increase in price!

    Might have to dump the Kindle and go to the used book store or borrow books from friends like we used to.

  1. climacs

    Forum Regular

    Joined: Sep 2001

    +5

    convenience

    you're paying for the convenience I guess, as well as geek cred.

    this is one true lesson of life; charge what the market will bear.

    heard an interview on NPR's Fresh Air last week, about film industry economics. Seems that in the old days (last century), film studios charged $1000 per film print - what you see in the theater.

    Now that more and more theaters are using digital projection, guess what the studios charge a film production for the digital print? $1000. For a digital file that costs them $50 to create.

    (the rationale is that the $950 surplus goes to help theaters convert to digital projection - which is quite expensive - and that over time, as all theaters are converted to digital projection, this will help the 'print' price come down. I'll believe that when I see it.)

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: Book pricing

    Most people realize that, with no shipping or printing costs the publishers should have a considerable savings to pass on to the consumer.

    I always love the well-educated and thought out concepts of "Well, it is electronic, so it should cost soooooo much less!".

    Do you seriously think that most of the price of a book is for printing, shipping, and storage? That's ridiculous. That makes up a tiny fraction of the cost of a book. You seem to think that with some of the arts (music, books, etc) that they are magically created with little cost or effort, and that most of the price is just for profit and outright greed.

    Truth is, just like it takes a ton of production work in studio and editing time (including personnel) to make a record, it takes a ton of personnel time to find, edit, review, vet, etc, books. For non-fiction works, there's then the fact checking and other details that need to go in there. Writers just don't sit at a keyboard, spit out a book in 6 months, ship it to the publisher who then just turns around and prints it. And even if they did, does not the author deserve due income for that 6 months worth of effort?

    Apparently not. It's electronic, so it should be really cheap. And anything else is just greed on the parts of whoever's trying to sell a product.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: Book pricing

    Instead they have priced their books above the cost of a paper-back. I bought the one book I could find on iBooks which cost less than the paperback edition, and even that one was still overpriced ($5.99). Note to publishers: Your primary client base is well-educated, and we have a good idea when we are being ripped-off.

    By the way, being well-educated, shouldn't you realize the advantages that an ebook have, from the environmental impact of no shipping/wood pulping to the fact you don't have to lug around an actual book, but can carry 100 without adding an extra ounce to your bag), and realize that an ebook is worth as much as the 'physical' version? Are those advantages not worth any extra money?

    People talk about, say, the MacBook Air being worth it's priced, even though it is underpowered for the cost, and very limited in expansion and such, because of how light and compact it is. And yet you're whining that an eBook is not worth the price, even with the same benefits?

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -5

    Oh

    And, remember, you have Apple to thank for all these book prices. They're the ones who offered up the publishers these 'great' deals on book pricing. Everyone here seemed to think it was great at the time.....

  1. panjandrum

    Junior Member

    Joined: Dec 2004

    +6

    Book costs

    For those who want a clearer picture of where the publishers should be saving money they could pass on to consumers:

    http://oreilly.com/oreilly/author/ch03sb.html

    http://www.askdavetaylor.com/how_do_the_costs_of_publishing_a_book_break_down.html

    Testudo: I see the points you are trying to make. Had you made those points in a polite conversational tone, instead of an insulting and antagonistic one, then maybe we could have opened an intelligent dialogue regarding the pros and cons of eBooks and whether they are worth an extra cost. Here is a good rule: if you wouldn't speak that way to a person's face, then don't speak that way on the internet. I expect (well, I hope,) that were you and I discussing this issue face to face you wouldn't have the same attitude.

  1. trenchcoat77

    Fresh-Faced Recruit

    Joined: Aug 2003

    +5

    NYT article on costs

    The New York Times did a nice breakdown of the costs involved in print versus electronic books: http://snipr.com/v9vty

  1. tsmelker

    Fresh-Faced Recruit

    Joined: Feb 2006

    +1

    PJ, ignore the trolls...

    like testudo- he's probably a Micro$oft employee paid to spread his fanboy blather to a disinterested market. Either that, or he's a 40-something geek living in his mother's basement and perpetually unemployed. Either way, his viewpoint is insignificant.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

Sponsor

toggle

Most Commented

 
toggle

Popular News