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Google chief: Apple's iAd helped our AdMob deal

updated 09:10 am EDT, Mon April 12, 2010

Google thanks Apple for justifying AdMob takeover

Apple's launch of the iAd platform last week was a welcome boost to Google's buyout of AdMob, Google chief Eric Schmidt admitted Sunday. Apple's creation of its own potentially major ad system has legitimized the existence of a "highly competitive market" and would make it more likely that the FTC approves the AdMob deal. He hoped the deal would be approved as it was "obvious" there wouldn't be competitive problems.

The statements contrast against numerous leaks, including a new one from a software developer, that the FTC is actively opposed to the deal and is on the verge of a formal investigation into the possible consequences of Google's acquisition.

iAd is the result of Apple buying out Quattro Wireless as a reaction to the AdMob deal, which came after Apple allegedly missed the window for its own attempt to buy AdMob. Apple had originally floated the prospects of buying a mobile ad firm as a form of retaliation for Google's incursion into the mobile space with Android.

By Electronista Staff


  1. MisterMe

    Fresh-Faced Recruit

    Joined: May 2007


    Is there a point here?

    Reports elsewhere are that Schmidt asked Jobs to develop Apple's new iAd service. Apple's new service would reduce the antitrust pressure on Google. This article appears to contradict those earlier reports while providing evidence that to appear to support them.

    Which is it MacNN?

  1. gameplyr

    Fresh-Faced Recruit

    Joined: Apr 2010


    Problem with this approach

    Google's is arguing that Apple's iAd shows that there is sufficient competition for mobile advertisement. What they have conveniently ommitted is that Apple's iAd is only competition for Google on Apple devices. So Google would essentially have little if any real opposition and thus essentially a monopoly on all the non-Apple mobile devices in the global marketplace.

  1. qazwart

    Fresh-Faced Recruit

    Joined: Apr 2001


    It might not matter

    Google doesn't "own" Android. The Open Handset Alliance does. Even if Google does come up with a strategy for its own adserver, the Alliance members might simply change Android to use their own adservers instead. Why let Google have all the fun and profit?

    So, in the end, Google could buy AdMob, add in the necessary API calls in the SDK, but then find that Android gets tweaked on the individual handsets to use Verizon's or AT&T's ad servers.

    Ironically, Apple could also offer an iAds SDK to the Android platform and get the Open Handset Alliance to put that into the Android OS. Then, Apple would reap the ad revenue that Google was hoping to get making Android just a cash drain for Google. If I was some sort of evil, vindictive, egomaniacal CEO of Apple, that's what I would be doing right now.

    Thankfully for Google, that's not the case.

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