Printed from http://www.electronista.com

Barnes & Noble confirms Nook at Best Buy

updated 09:40 am EDT, Mon April 12, 2010

Nook reader gets retail help to fight iPad

Barnes & Noble today confirmed rumors that it would bring the Nook to Best Buy retail stores. The large-scale chain should carry the e-reader on April 18th at all of its US stores and sell it for $260. Best Buy will also sell gift cards and highlight the apps on computers and smartphones.

The expansion is the first since the Nook was announced in the fall and reflects pressure on Barnes & Noble to expand its reach. Officially, it has claimed that the reaction to the Nook has 'exceeded expectations' but has refused to provide specific sales numbers. Sales of the e-reader have been limited to the bookseller itself and may especially hurt its reach compared to the iPad, which already has a presence in Best Buy in addition to Apple stores.

Amazon is already poised to follow suit and should sell the Kindle in Target stores just a week after Barnes & Noble, again with Apple as a probable factor in breaking with tradition.



By Electronista Staff
toggle

Comments

  1. MacAssemble

    Fresh-Faced Recruit

    Joined: Jan 2008

    -1

    No comment needed

    The reason and conclusion really spell themselves clearly don't they...

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News