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ABC sees iPad app as proof online TV streaming works

updated 03:25 pm EDT, Wed April 14, 2010

ABC iPad app hits 205K downloads in 10 days

ABC late Tuesday said that its iPad app has been extremely successful in the first 10 days since launch. The TV studio saw 205,000 downloads, or about 41 percent of the 500,000 iPad owners as of Wednesday. Viewers have also seen 650,000 episodes, or almost 3.2 TV shows per person.

The company added that Internet streaming on the Apple tablet has already been successful so far. It has had "several million" ad views in the short space of time, according to an ABC representative speaking to the WSJ, and already counts several major advertisers, such as AT&T, Heineken, Lexus and Target. A future update may use the iPad's geolocation to provide ads from local ABC affiliates rather than a national network.

ABC's TV President Anne Sweeney said the network was "pleased" with the results and characterized it as a validation of the company's expansion into Internet video. While the company still plans to offer paid shows in iTunes and offers links to them from the iPad app, the new method gives users a legal way to view the same shows regardless of what they can afford while remaining successful for its creator.

Netflix has already encountered similar success on the iPad, although its subscription model lets it run without ads. A Hulu app is similarly in the works and would be part of a larger mobile strategy that would start up a subscribe-once, play-anywhere service.



By Electronista Staff
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Comments

  1. NapMan

    Fresh-Faced Recruit

    Joined: Oct 2007

    +6

    Really?

    They are surprised to discover that people want their media to be portable? Wow!
    Now when are they going to release an iPhone app?

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    +2

    I feel a tipping point coming about...

    The iPad is selling extremely well and there are advertisers ready and willing reach iPad users. The advertisers will exert force on the studios to deliver content to Apple users sans Flash. I'd say getting major TV studios to move to non-Flash standards will greatly help Apple's cause.

    I'm still not sure how this hurts Adobe to any degree unless they expect some sort of huge chain reaction of bunches of smartphone vendors demanding to bypass Flash. I think consumers want content and not necessarily Flash. If content can be delivered a simpler way, that should do the trick.

  1. facebook_Cesar

    Via Facebook

    Joined: Apr 2010

    +2

    the abc app is one of the better apps

    they have it laid out really well

  1. pt123

    Fresh-Faced Recruit

    Joined: Sep 2007

    +1

    why an app?

    Couldn't an ipad user just go to abc.com with Safari? Why is an app needed?

  1. charlituna

    Fresh-Faced Recruit

    Joined: Sep 2009

    +3

    but the real question

    are they going to count this as viewers in conjunction with the Nielsen ratings. or will we still suffer censorship by sample (and a 10 years old one at that)

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