Printed from http://www.electronista.com

Sony outsourcing some VAIO design to beat Apple, HP

updated 06:25 pm EDT, Thu April 15, 2010

Sony VAIO PCs will get outsourced models

Sony will stop designing all of its VAIO PCs itself, the company's business deputy president Ryosuke Akahane revealed in an interview today. The Japanese PC house will split its line into two tiers, with a top tier being its usual self-designed computers and a new, second tier being designed by a contractor that would simply attach the VAIO name to the design. They would include Sony-specific features like a help button, PCPro was told, but would have Sony only approve the design rather than shape it from the outset.

The Japanese executive insisted that they would be of the same quality but admitted that the newest technology would always go to the first tier, with the outside contractors getting many parts second-hand.

Sony's strategy would be aimed at beating market share leader HP but also Apple, Akahane said. It would help get more products on shelves than Apple's relatively small product range and would be important for a new attempt at synergy in Sony's lineup, where a VAIO PC could sync its behavior with a PS3 or a Sony Ericsson phone. An eventual adaptation of the PlayStation Network could see video bookmarking, where progress made watching a video on one device would be mirrored on another.

The company has long made allusions to a unified media service that would go beyond the PS3 but hasn't said when it would actually become active.

Apple has in recent years had consistently outperformed Sony in the computer market, particularly in the US where the Mac brand is strongest. Both companies aim at the same premium demographic, but Apple's quality reputation along with a more prominent retail network and marketing have sometimes given it an edge. The Sony strategy would stand in direct opposition to Apple's as it would attempt to expand the range with cheaper PCs where Apple has usually resisted price hikes and adding new models.


Share



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. Jeronimo2000

    Forum Regular

    Joined: Aug 2001

    +3

    Strong strategy

    "designed by a contractor that would simply attach the VAIO name to the design"

    Uhm. Sounds... cheap. Nice strategy to deflate your brand value. Way to beat Apple!

  1. gitcypher

    Fresh-Faced Recruit

    Joined: Jul 2007

    +1

    Relly Electronista?

    To beat Apple & HP. I thought they just did it to increase their sales. Nice way to w**** out page hits.

  1. coffeetime

    Junior Member

    Joined: Nov 2006

    +4

    Another word...

    Sony is loosing sales in computers (and everything else of course) so they are out sourcing not only their manufacturing but also designing in order to build super dirt-cheap computers.

  1. tonton

    Senior User

    Joined: Mar 2001

    +5

    Let me get this straight...

    Sony is trying to beat Apple and HP's success, which is largely due to their excellent artistic design teams (yes, HP has nice design), by doing exactly the opposite of what has proven so successful?

    Good luck with that.

    Or is it possible the author of this article connected this cost-motivated decision to Apple and HP for no reason whatsoever?

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Re: another word

    First, the word is losing, not loosing.

    Second, if they're losing sales with what they have, why would you NOT change to a different strategy? Apparently the Apple model of nice looking high-end computers isn't doing it for them...

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Ooma Office small business VoIP

Voice over IP (VoIP) services have been around for a very long time. Only recently has the implementation become a bit more robust, al ...

BOXi T-200 travel projector

Projectors have become a key piece of equipment for the business world. From multi-media presentations to the traditional slideshows, ...

Sponsor

toggle

Most Commented

 
toggle

Popular News