iPhone may make up 70% of US mobile ad traffic
updated 05:50 pm EDT, Fri April 16, 2010
Apple holding on to mobile ad share
Millennial Media today published data that suggests the iPhone commands the majority of mobile ad traffic. About 70 percent of requests in March came from Apple's smartphone and jumped 20 percent versus just one month earlier. BlackBerry hits were up 25 percent but were just 14 percent of Millenial's hits.
Android was the fastest riser of established platforms at 72 percent growth, but its increase was relative with just six percent of traffic. Windows Mobile, webOS and others counted for four percent or less.
How immediately reflective the figures were of traffic wasn't immediately apparent, but they may be close; Apple in its iPhone 4.0 event cited data showing about 64 percent of traffic belonging to its handheld devices. Millenial still shows the iPhone having a majority stake in web use even on other networks. [via MocoNews]
Fresh-Faced Recruit
Joined: Nov 2008
If anyone thinks that advertisers are not
going to try to reach the iPhone/Touch/iPad platform because Apple doesn't support Flash, they're dead wrong. Those mobile users are the most influential, most educated and willing to spend the most money. If Apple excludes Google out of their mobile search, it will definitely cause Google to miss a lot of revenue. iAd should theoretically make a great impact on adding to Apple's revenue. Apple is very smart to lock down their platform to it's own loyal and well-heeled user base. The iPad is going to do very well to hasten the change from Flash to alternative methods of viewing video, photos and ads. Apple seems to be doing everything right regardless of pundits complaints.