updated 01:00 pm EDT, Fri April 16, 2010
Wired says it can use Flash CS5 despite Apple
Wired today insisted that its magazine app for tablets will still reach the iPad despite being built using Adobe's Flash-to-iPhone tool. Publisher Conde Nast said it was working with Adobe to develop the reader with the middleware but was adamant that it would still pass Apple's iPhone 4.0 guidelines, which explicitly ban cross-compiling software like the Flash CS5 component.
"We are working with Adobe to prepare Wired's reader app for the iPad, and will be compliant with Apple's new guidelines," a spokeswoman told AdAge. "To bring Wired to iPad, Conde Nast plans to follow Apple's legal requirements."
It's not clear whether Wired has actually discovered a workaround for Apple's guidelines or is simply hoping that it will be given an exception given the size and influence of the company involved. Apple hasn't said how it would check for material built outside of Xcode and translated into a native app, but it may rely primarily on looking for recognizable code patterns. Theoretically, developers could alter code to mask the origins, but this isn't necessarily practical.
Conde Nast has been counting on a write-once, publish-everywhere strategy to simplify its digital magazine strategy as it would let the company adapt no matter which tablet gains the most practicality. Android tablets would be helped the most by the move as the eventual addition of Flash 10.1 and AIR will let them see magazines without needing more than the Flash tools in question.