updated 05:45 pm EDT, Wed April 21, 2010
Amazon staves off iPad with 1st retail deal
Amazon today confirmed rumors and said it would ship the Kindle to Target retail stores on April 25th. The rollout will see the six-inch version of the e-reader arrive in test form at both Target's pioneering store in Minneapolis store as well as 102 stores in southern Florida. Pricing will stay the same $259 as it is online.
The launch is Amazon's first ever experience selling the Kindle or almost any product at retail and is unofficially but largely thought to be a reaction to the iPad. Amazon has until now trusted only sales through its website and potentially loses customers who want an opportunity to try the devices themselves before they buy. Apple is much more experienced in retail and has not just its own stores but Best Buy and some third-party retailers.
Barnes & Noble has made a similar move and just this week began selling the Nook at Best Buy after months of leaving sales to its own Internet and retail bookstores.