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YouTube briefly teases full movie rentals

updated 12:10 pm EDT, Fri April 23, 2010

YouTube hints at mainstream movie service

YouTube today temporarily put up a store page (since taken down) that hinted at a full-fledged movie rental service. The briefly available page showed the independent movies that defined the trial service but also major movies such as 3:10 to Yuma and Precious. Prices ranged between 99 cents and $4.

The posting also implied that certain movies might have limited rental windows: The Cove was listed as being available for rent only until May 8th. All payments would be handled through Google Checkout.

YouTube has been asked for comment on the appearance, but hasn't had time to respond as of this writing.

Although some have interpreted YouTube rentals as a rival to iTunes, it's believed the company is more under pressure to generate revenue that goes beyond ads. It regularly collects income from branded channels and targeted ads, but the majority of YouTube's content remains amateur video that rarely gets enough traffic to benefit from ads. Rentals provide a direct source of revenue and encourage more commercial material. [via DailyTech]



By Electronista Staff
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  1. Herod

    Fresh-Faced Recruit

    Joined: Jun 2007

    0

    well darn

    this will be interesting. the option to rent something or watch a crappier version of the same thing for free that someone has posted. hmmm.

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